The year 2025 is presented as a period full of opportunities and challenges for the data management and storage sector, driven by emerging technologies such as Artificial Intelligence (AI), cloud computing, the Internet of Things (IoT), blockchain and advanced analytics. NetApp, with its Intelligent Data Infrastructure, is positioned as a key strategic partner to help companies overcome these challenges through investments in product innovation, sustainability and cybersecurity.
Following this point, the company has developed solutions such as ONTAP and BlueXP, which unify business storage both on-premises and in the cloud, managing the most demanding workloads. These technologies integrate advanced autonomous ransomware protection capabilities based on AI and machine learning, thus ensuring data security.
With Spain consolidating itself as a data center hub, NetApp’s proposal combines performance, scalability and energy efficiency to respond to growing market demands. «Our mission is to provide the necessary tools to manage and protect data with confidence, maximizing operational potential and ensuring a positive impact on the environment. By combining technological innovation, sustainability and security, we help organizations turn complexity into a competitive advantage,” explains José Manuel Petisco, vice president for EEMI at NetApp.
Prepared for the Challenges of 2025
The growth of multicloud and hybrid environments has generated greater operational complexity for companies. In this context, unifying data has become a strategic priority, especially when implementing AI projects. In Spain, 77% of executives recognize that data unification is essential to obtain the best results, according to the latest NetApp Data Complexity Report.
The increase in data generated by AI projects highlights the need for optimized infrastructures. However, only 55% of Spanish companies claim that their data is fully or mostly optimized for AI. This shows that, by 2025, it will be essential to continue investing in AI and data management.
Its Intelligent Data Infrastructure allows organizations to simplify and unify the management of any type of data, load or application, whether in on-premises data centers, hybrid or multi-cloud environments.
NetApp responds to these challenges with its Intelligent Data Infrastructure, which simplifies the management of any type of data, load or application, whether in on-premises data centers, hybrid or multi-cloud environments. These capabilities allow data to be stored securely and efficiently, ensuring its availability and usefulness. In addition, the company helps protect information from threats such as cyberattacks or natural disasters, facilitates its analysis to make more informed and agile business decisions, and provides the scalability necessary to manage the growing volumes of data demanded by AI projects.
Flexibility and Business Continuity
Companies can operate with complete flexibility, optimize data mobility, ensure business continuity and adapt quickly to changes, taking advantage of new growth opportunities. «In an increasingly competitive market, the ability to quickly adapt to changes and manage digital resources efficiently and sustainably will be key to success.
At NetApp, we are the Intelligent Data Infrastructure company, and our mission is clear: help organizations overcome their most complex challenges, from ensuring security and compliance to optimizing data recovery, regardless of where it is located. their systems. Because a solid and sustainable digital economy can only be built on intelligent and strategic data management,” says Maite Ramos, general director of NetApp Spain and Portugal.
Cybersecurity and Resilience in Multicloud Environments
Cybersecurity is another fundamental pillar for the business future. According to the latest NetApp report, more than 50% of organizations have suffered cyberattacks in the last 18 months, and one in five are unable to recover their data after the incident. In hybrid multi-cloud environments, configuration errors and lack of visibility have become critical threats, exacerbated by regulations such as NIS2 and DORA, which require a more proactive and integrated approach.
NetApp addresses these risks with advanced solutions like ONTAP Autonomous Ransomware Protection, which uses AI to detect threats with 99% accuracy. These capabilities, along with improvements to BlueXP and its integration with tools such as Splunk SIEM, strengthen resilience to attacks and ensure the protection of critical data.
Commitment to the Channel
NetApp works closely with its partners to develop business strategies that enhance competitiveness and differentiation in a constantly evolving environment. It helps them deliver integrated solutions that address cybersecurity, sustainability and infrastructure optimization. This approach allows partners to position themselves as trusted advisors in their clients’ digital transformation, creating sustainable and profitable business opportunities.
With a strategy that prioritizes collaboration, continuous innovation and comprehensive support, NetApp ensures its partner ecosystem is prepared to thrive in a highly competitive market. “It is crucial that our partners are aware of the latest trends and strategies in data storage, management and protection. Our mission is to provide them with the training and support necessary so that they can implement effective and secure solutions, to achieve the best results in 2025,” concludes Francisco Torres-Brizuela, Channel Director of NetApp Ibero-America.
