Trend Micro’s enterprise business unit has presented in Madrid its vision for a new stage in cybersecurity, marked by the impact of artificial intelligence on risk management, decision making and digital trust.
Within the framework of the TrendAI Spark event, the company has brought together representatives from the business, institutional and technological fields in a meeting designed to share vision, analyze current challenges and anticipate the trends that will define the future of cybersecurity.
The meeting, attended by more than 400 professionals, had the collaboration of Arrow, ContecNow, DXC, IndraMind, Kyndryl, Logicalis, Ricoh and V-Valley. Likewise, it has served as a starting point for the introduction of TrendAI, a proposal that reflects the company’s evolution towards a native security model for the AI era, capable of responding to an environment where increasingly sophisticated threats evolve at the same pace as technology.
During the opening, Frank Schwittay, VP Europe; Cristina Decker, VP Strategic Channels Europe; and Toni Abellán, Country Manager Iberia, have highlighted the need for organizations to adopt a more strategic approach, based on intelligence, automation and comprehensive risk management.
“AI is accelerating innovation at an unprecedented rate and, with it, it is also forcing all organizations to evolve. We are living in a perfect storm, where the speed of change is the true differentiating factor. As a company, we must remain prepared and alert. For this reason, we are evolving our strategy by placing customer satisfaction at the center, as a key axis to successfully face this new paradigm,” TrendAI executives noted during the welcome.
From the expectation of AI to its real impact
Eric Skinner, VP Strategy, has delved into how organizations are moving from the “hype” of artificial intelligence to its real application in cyber risk management. In this sense, he stressed that “we are redefining the concept of risk in real time. We have never experienced an environment as dynamic and complex as the current one. The rise of code generated with AI is accelerating innovation, but also multiplying vulnerabilities and expanding the exposure surface. Added to this is the increasing adoption of autonomous and agentic AI systems.”
For his part, José de la Cruz, technical director of Iberia, has shown how TrendAI is building native security for AI, integrating advanced analysis, detection and response capabilities that allow organizations to operate with greater visibility and control.
Public administration faced with the challenge of ensuring AI
One of the key points of the meeting was the round table focused on the public sector, where Alex Collado, responsible for GRC and Security strategy at Barcelona City Council; Javier Martínez, general director of digital transformation of the Region of Murcia, Jorge Prado, head of the data protection and ICT service management service of the Galician Health Service, Daniel Sánchez Ambite, CISO of the National Police and Rosalía Machín, commander in chief of digital transformation and cybersecurity of the Civil Guard have agreed on the need to reinforce cybersecurity strategies in the face of the accelerated adoption of artificial intelligence.
Experts have highlighted that guaranteeing security in this new context requires not only technology, but also governance, inter-institutional collaboration and an evolution in risk management models.
Challenges and opportunities of AI
In the corporate sphere, Daniel Müller, CISO of the European University; Gabriel Moliné of Carrefour; AllFunds’ global CISO, Javier Torres, and Marta Pastor, director of security operations at Cecabank, addressed the challenges and opportunities of adopting AI in their organizations.
During the TrendAI Spark session, experts agreed that the key is to find the balance between innovation and security, integrating risk management as a central element in the business strategy. Likewise, they have highlighted the importance of having platforms that provide unified visibility, allow risks to be prioritized and facilitate decision-making in real time. As well as betting on talent that has the necessary knowledge to understand, manage and supervise AI.
It is important to have platforms that provide unified visibility, prioritize risks and facilitate decision making in real time
The event also saw the participation of TrendAI clients. Among them, Miguel Ángel Benito, deputy director of Transformation, Innovation of Digital Health IB-Salut and Alfonso Delgado, CISO and head of Infrastructure and Communications of the Spanish Association Against Cancer (AECC), who have shared their experience working with the company and their commitment to building safe digital environments based on trust.
In a context where artificial intelligence is redefining the rules of the game, TrendAI has highlighted the need to evolve towards a more proactive, intelligent cybersecurity model aligned with business objectives.
