The Ausope 2025 Forum, which celebrates the twentieth anniversary of the main meeting of the SAP users community in Spain, closed its most ambitious edition with historical figures and a program full of innovation, training and commitment. More than 1,400 people – of which 1,200 were congressmen – 401 companies represented, 78 stands and a record of 83 sponsors filled for two days the Adolfo Suárez de Marbella Congress Palace, turning the appointment into a true thermometer of the present and the future of the SAP ecosystem.
Under the slogan “Technology Dress Code: Passion for Technology”, the event has served as showcase to multiple visions of how innovation can transform both industry and daily life. The opening was carried out by David Pozo, CEO of Process Automation and director of Digital Enterprise de Siemens, who presented the industrial metovers as the evolution of the digital twin, supported by the advances of artificial intelligence.
Carme Carrion, a UOC teacher, explored the real applications of the Wearable In the field of health, while the neuroscientific Ana Ibáñez offered keys to train and reprogram the brain in high demand environments such as company or sports. And in a more relaxed turn, Magician More spoke of the positive power of change in corporate contexts, appealing to humor and creativity as adaptation tools.
SAP reinforces its commitment to the cloud and artificial intelligence
As is tradition, SAP had an outstanding intervention in the Forum. José Vallés, general director of SAP Spain, broken down the company’s roadmap with Rise as a strategic axis and cloud ERP as a cornerstone. “We want our clients to capture all the possible value of our solutions,” said Vallés, who remarked the role of Business Technology Platform (BTP) and the new Business Data Cloud (BDC) as key elements of an architecture prepared for artificial intelligence.
Jesús Martínez, director of Innovation and Solutions, summarized the proposal graphically: “SAP is the best wearable for our business.” For his part, Jorge Pérez, head of BTP, BDC & AI in southern Europe, put the focus on the data as the basis of any future advance: “The future of business software goes through AI, but this only works with the appropriate data. Data management is no longer a strategy, it is a matter of survival.”
More than 180 technical sessions and a impulse determined to employability
In addition to the master presentations, the event hosted more than 180 parallel sessions in which such relevant issues were discussed as the future of the licensing in SAP S/4hana, the transformation of the public sector with SAP BDC, or the new data self -service capabilities in the times of AI. He especially highlighted the session of the Financial Working Group, which analyzed the new technological hub between the Ministry of Economy, the AEAT and the companies, with the participation of experts such as Manuel Trillo and Rufino de la Rosa.
One of the most prominent axes of the Forum was that of employment and the generation of SAP talent. With an expected deficit of more than 8,000 consultants per year until 2027, the June 4 day included a round table on employability with representatives of SAP, Experis, the Junta de Andalucía and Ausape. Fernando Aguilar, from Experis Academy, stressed that “eight out of ten technological offers in Spain are not covered, and the main profile demanded is SAP.”
In parallel, the Auspe-Sap-Experis Employment Forum brought together 237 certified candidates, who held almost 1,600 express interviews with companies in the sector, resulting in 73 offers in real time. In addition, initiatives such as the program People to Work or the public-private collaboration of the Junta de Andalucía demonstrated the commitment of the ecosystem with professional conversion and labor insertion.
Equality, community and solidarity
The Forum also reserved space for the impulse of female talent in technology, with the Women Tech Ausape program, which held two round tables and delivered its first prize to Erika Iranzo (Mapfre), for its strategic transformation project with SAP S/4Hana and Ariba. María José Lodeiros (Minsait) was the other finalist among the 32 candidates presented.
In addition, the event showed its most social face again. Gonzalo Naval, Vocal of International of Auspe, delivered the solidarity donation of the Association A Approla, a Malaga organization focused on the inclusion of people with intellectual disabilities. Its director, Ana Ruiz, thanked the gesture by remembering that “social and labor insertion must be a collective priority.”
Forum 2026, in Santiago de Compostela
The closing ceremony was carried out by Mario Rodríguez, president of Auspe and Cio de Siemens, who thanked the collective effort behind the event and announced that the next Forum Auspe will be held in Santiago de Compostela on June 3 and 4, 2026. The bar, no doubt, has been very high.
