In just a few days, Paris will become the epicentre of world sport by hosting the 2024 Olympic Games, drawing global attention to France. This edition promises to be a milestone not only for the level of sport, but also for the unprecedented integration of technology. For the first time, artificial intelligence (AI) will play a key role, improving the spectator experience and ensuring maximum security.

“Artificial intelligence is changing the global landscape and sport is no exception. With advances in AI, we can ensure that our athletes can get the most out of their performance and as this technology advances, we will be able to avoid many injuries and extend their professional careers,” says Unai Obieta, director of Artificial Intelligence at IMMUNE Technology Institute.

5 keys to the Olympic Games with AI

Unai Obieta, Director of Artificial Intelligence at IMMUNE Technology Institute, has highlighted five key areas where AI will revolutionise the Olympic Games:

  • Optimization of operations and logistics. At the Tokyo 2020 Olympic Games, artificial intelligence has already proven its worth by managing the flow of athletes and spectators. Over the past four years, AI has made significant progress, now being able to predict flows of people and manage resources efficiently, adapting the needs observed at other international events to the context of Paris.
  • Improving the viewer experience. The spectator experience is crucial at events of this magnitude. Thanks to AI, personalized experiences will be offered, including real-time statistics, unique summaries, instant translations and virtual assistance for local searches and recommendations.
  • Enhanced security. With security as a priority, AI will enable the implementation of facial controls using cameras, the development and execution of security plans, the improvement of video surveillance and the detection of suspicious devices. In addition, it will help control the access of attendees and identify possible threats.
  • Impartial decisions. AI will ensure impartiality in decision-making, verifying that established rules and parameters are applied objectively and fairly, contributing to the equitable development of the games.
  • Improving the conditions of athletes. Advanced technology will allow athletes to benefit from personalized plans based on their physical conditions, detailed nutrition plans and continuous monitoring of their health, optimizing their performance and well-being.