The consulting firm Excelia has launched its new report Digital Pulse 2025: Digital Maturity Barometer of the Spanish Company, which reveals that more than half of the professionals surveyed (54.5%) consider that their organization is at a medium-low level of digital maturity, while only 15.9% rate it as very advanced.
The study confirms that digitalization in Spain is advancing, but still with inequalities depending on the size and activity of the company. Document management and digital signature are among the most widespread solutions, with 64.8% adoption, while CRM and cybersecurity and access management systems also have high use, with 62.5%. For their part, systems aimed at planning and advanced analysis, such as Business Intelligence tools (50%) or process automation/RPA solutions (43.2%), present a relevant implementation, although still behind the basic systems.
Digital maturity: fundamental for competitiveness
Digital maturity is consolidated as a strategic factor for competitiveness, according to the study. In fact, 70.5% of professionals believe that advanced digitalization makes the difference between growing or being left behind, considering it key to opening new markets and competing on equal terms with international companies. Despite this, 1 in 4 companies do not consider advancing their digital transformation among their priorities, according to the professionals surveyed.
Training is necessary
To grow in this environment, training is still necessary. The data from the Excelia study indicates that for 65% of the professionals in the sample, the digital preparation of their company’s staff is medium/low. Despite this, 22.5% of companies barely offer training in this regard to their employees and 31.25% only offer courses occasionally, generally when a new tool is introduced.
Digital maturity is consolidated as a strategic factor for competitiveness, according to the study
“Spanish companies have made progress in the digitalization of basic processes, but the adoption of advanced technologies, such as comprehensive automation or Artificial Intelligence, remains limited. The real challenge now is to transform these operational advances into intelligent digital capabilities, which allow organizations to make decisions based on data and compete in international markets”points out Raúl Candela, Partner & Managing Director of Exceliawhich adds: “The digital preparation of teams remains insufficient: training and training professionals is not optional, but a strategic requirement to accelerate digital transformation and generate a real impact on the business.”
