The unified device management (UEM) market is experiencing a transition stage marked by business mobility, process automation and regulatory demands regarding digital sovereignty. In this context, the Spanish company Applivery is promoting a strategy based on advanced endpoint automation, the integration of connectivity and security, and a European positioning focused on regulatory compliance and data residency.
During the last edition of the Mobile World Congress 2026, César Trigo, CEO of the company, gave us an interview in which he explained how the company has taken advantage of the market moment to rebuild its technological platform and strengthen its positioning against the large global device management providers.
Technological agility for a “legacy” sector
According to Trigo, the endpoint management market continues to be dominated by solutions with legacy architectures that make it difficult to respond with agility to the new needs of organizations. “The industry is very legacy and that inertia gives us an advantage. We can innovate much faster than the traditional ones,” says the manager.
With this premise, Applivery has dedicated the last year to rebuilding its technology with the aim of strengthening the resilience of the platform and anticipating the transformations of the sector. The decision responds both to the evolution of the technological environment and to the regulatory and geopolitical changes that affect data management and digital infrastructure.
The company thus positions itself as a European alternative within the UEM market, offering regulatory compliance with standards such as GDPR, HIPAA or the National Security Scheme (ENS), in addition to guaranteeing data residency in European territory. “Our mission was to demonstrate that agility and control can coexist without traditional bureaucratic friction,” explains Trigo.
Autonomous Endpoint Management: automation in device management
One of the pillars of Applivery’s technological strategy is the concept of Autonomous Endpoint Management (AEM), an evolution of the traditional device management model that introduces automation based on predefined rules and parameters.
In this model, device deployment, configuration or maintenance processes are executed automatically within certain “guardrails”, reducing manual intervention and accelerating operation.
“The system operates autonomously within the defined limits. Only when it goes outside of those parameters is it necessary to intervene or approve manually,” explains the CEO. This approach allows you to standardize large-scale deployments, minimize operational errors, and improve deployment times, especially in organizations with distributed fleets of mobile devices.
Sectors with a high dependence on mobility – such as logistics, retail, industry or utilities – are among the main use cases for this type of solutions.
Connectivity and security as services
Another of the company’s strategic vectors is the expansion of its platform with value-added services that go beyond device management. Applivery is closing agreements with telecommunications operators to integrate connectivity into their license, which will allow organizations to deploy devices with immediate global connectivity without the need to manage large volumes of SIM cards or contracts with different carriers.
“We want to simplify the client’s operation as much as possible: from a single platform they can manage devices, connect them, secure them and automate processes,” says Trigo. In addition to connectivity, the platform incorporates advanced security layers, including extended detection and response (XDR) capabilities, integrated within the service itself.
Towards the orchestration of the IT life cycle
Applivery’s vision goes beyond endpoint management. The company works at a higher layer that seeks to act as an orchestrator of the entire life cycle of the employee’s IT environment. This layer will allow the integration of onboarding and offboarding processes with corporate systems such as human resources, asset management, purchasing, regulatory compliance or ITSM platforms.
One of the differentiating elements will be the incorporation of pre-trained intelligent agents, capable of automating tasks within the business environment. Organizations will also be able to develop their own custom agents and exchange them through a marketplace. The objective is to eliminate traditional operational silos and move towards comprehensive management of the digital workplace.
Channel strategy and alliances
In parallel with technological evolution, Applivery has redefined its commercial strategy, betting on a “channel-first” model in most of its markets. The company works with three main types of partners: telecommunications operators, managed service providers (MSPs) and specialized technology integrators.
Among them are operators such as Telefónica, Orange or Vodafone in Spain, as well as other international players, as well as MSPs and integrators that provide long-term managed services around the platform.
“Entering a consolidated channel requires humility. We have had to learn to work with partners and adapt our way of operating,” Trigo acknowledges.
Autonomous Endpoint Management (AEM) is an evolution of the traditional device management model that introduces automation based on predefined rules and parameters
The company also maintains agreements with device manufacturers such as Zebra, Samsung or Google, which facilitates migrations between MDM platforms without the need to reset devices, reducing operational friction for customers.
International growth based in Spain
Applivery has set an ambitious goal: to multiply its size by four – in revenue, staff and markets – in the next twelve months. The company is strengthening its presence in Europe, Latin America and the Middle East, while maintaining the United States as a direct sales market. Currently, more than half of its turnover comes from international clients.
Despite this global expansion, Spain will continue to be the company’s operational center. “We want to gain international capillarity while maintaining Spain as a core of innovation and operations,” explains Trigo.
In a market in full transformation, marked by mobility, automation and digital sovereignty, the Spanish company seeks to consolidate its position as one of the new European players in advanced endpoint management.
