On June 18, ALIANDO held a new edition of Siguiente Reto 2026 in Madrid, the meeting that brought together business, technological and institutional leaders to analyze how organizations are converting artificial intelligence into an engine of transformation with tangible impact on the business.
With the celebration of its fifth edition, Siguiente Reto 2026 consolidates its position as one of the reference meetings for the analysis of the trends that are defining the business future. On this occasion, the meeting focused on one of the great challenges for organizations, how to convert the potential of Artificial Intelligence into a real and measurable impact for the business.
Under the motto “From the promise of AI to real impact”, the event brought together business, technological and institutional leaders on the roof of the Palacio de Cibeles to discuss how to overcome the experimentation phase and turn artificial intelligence into a lever of transformation capable of generating real value, boosting efficiency and accelerating decision-making.
Drive innovation and adoption
The meeting featured notable interventions such as that of Paco Salcedo, president of Microsoft Spain, who shared his vision on how Artificial Intelligence is driving a new stage of business transformation. He was followed by representatives from organizations such as OHLA, Campofrío, Pérez-Llorca, Cosentino and Zurich Santander, who shared real experiences and learnings about the adoption of Artificial Intelligence from very different sectors, but with common challenges.
“Next Challenge” reinforces its position as a reference forum for technology and business managers and managers
At the institutional level, Fernando de Pablo participated, representing the Mayoral Coordination of the Madrid City Council, who was in charge of closing the content block with a conversation focused on the role of public administrations to promote innovation and promote responsible adoption of Artificial Intelligence as an engine of transformation and competitiveness.
With this new edition, Siguiente Reto, from the hands of ALIANZA, reinforces its positioning as a reference forum for technology and business managers and managers interested in learning about real experiences, sharing knowledge and discussing the challenges that will mark the next stage of technological innovation, where data modernization and artificial intelligence will play a key role in accelerating the transformation of organizations.
