The Mantequerías Arias brand, Burgo de Arias, once again marks a milestone in the history of food in Spain. In an unprecedented strategic move, the brand reaffirms its innovative spirit with the presentation of Chef de Burgo de Ar(IA)s, a pioneering Artificial Intelligence platform designed to act as the ultimate digital ally and inspiration in consumers’ kitchens.
This launch represents an ambitious evolution and amplification of its renowned campaign “Only you inspire a thousand recipes.” With the creation of the Chef de Burgo de Ar(IA)s, the brand takes a firm step in its commitment to accompany homes, becoming a culinary ally when we arrive home tired, without ideas or time. Through this innovative experience, users can dynamically discover thousands of recipes in real time, experiencing the infinite versatility of Burgo de Arias fresh cheese to solve any meal with a healthy and creative touch.
Innovation at the service of the citizen
Chef de Burgo de Ar(IA)s was born as a fast, intuitive and modern interface designed to solve the usual question: What am I cooking today? The operation is as simple as it is revolutionary: the user enters the ingredients they have in the refrigerator, their nutritional goals or the available execution time—and the AI immediately generates new personalized recipes, even suggesting purchases and weekly recipes. Demonstrating again, the versatility of fresh Burgo de Arias cheese in hot or cold, sweet or savory recipes for any time of the day.
Far from being a static recipe book, the Ar(IA)s platform allows total interaction in real time by consumers; Once the idea has been selected, the user can completely customize it by adapting the number of diners, filtering by food intolerances or selecting their favorite product range. This real adaptability turns the assistant into a living tool suitable both for saving a quick dinner in five minutes and for creating a sophisticated family starter.
«Our goal has always been to be next to homes, making everyday life in the kitchen simpler, more appetizing and decisive. With Chef de Burgo de Ar(IA)s, we propose a digital tool that transforms the culinary routine into immediate inspiration through the potential of a product as surprising and versatile as Burgo de Arias, says Luis Arquillos, Marketing Director of Mantequerías Arias.
The endorsement of great kitchen leaders
To provide the platform with maximum credibility and a unique author seal, Burgo de Arias has put the culinary experience and recipes of great leaders in the sector into the tool’s algorithms. Key creators of the gastronomic panorama and current lifestyle have actively participated in the development of the base of the application: chef Roberto Bosquet, a reference in healthy cuisine and creator of the Fast Food philosophy; Paola, the culinary soul and daily inspiration behind the successful Foodtropia profile; the viral content creator Paufeel, expert in easy recipes and well-being; and the chef Vero Gómez, known for her outstanding time on MasterChef.
The winner of Masterchef Celebrity also transfers his experience in sports nutrition to the digital environment
The brand’s own community adds to its experience, since the Ar(IA)s tool has also been nourished with the best recipes and ideas shared by Burgo de Arias’ own fans.
This development by the Chef de Burgo de Ar(IA) has also been completed with the involvement and recipes prepared by the Spanish athlete with the most Olympic medals, Saúl Craviotto, brand ambassador. On this occasion, the also winner of Masterchef Celebrity transfers his experience in sports nutrition to the digital environment, proposing suitable alternatives for those looking for dishes high in protein and options, demonstrating that it is possible to maintain physical performance without giving up flavor.
With this launch, Burgo de Arias not only adapts to new technological and user experience languages, but also positions itself at the forefront of global culinary trends to be an ally like no other in every home.
