Liferay announces the availability of Liferay Content Marketing Platform (CMP), a new solution that provides marketing teams with a unified environment to plan campaign content, coordinate work, manage content from initial proposal to launch, and measure performance.
Marketing teams that create and launch campaigns often have to manage a wide variety of different tools. Content is created in the CMS and then must be transferred to the campaign management tool, all through an integration layer that requires constant configuration and maintenance.
This complexity means that the context of the campaign is lost along the way. Key information such as the brief, audience or approval status is moved unreliably from one system to another. The situation is made worse by duplicate permission systems and the need to constantly synchronize data between platforms. Liferay CMP solves this by offering a unified platform from day one, so marketing teams get a complete content marketing tool without having to juggle different tools.
A single platform instead of two independent systems
Because Liferay CMP runs natively on Liferay CMS, they share the same data model, permissions, and publishing infrastructure, without needing to configure or maintain any connections. Content created in Liferay CMS is immediately available in campaigns, and campaign tasks are linked directly to content, so approval status and campaign context are automatically transmitted as content progresses from brief to publication. Digital asset management capabilities are integrated into Liferay CMS at no additional cost, allowing you to access assets from within your campaign workflow without the need for third-party vendors or external integrations.
Audience-based campaign planning before launch
Campaign managers can leverage a Content Population Matrix to map content assets against target audiences and conversion funnel stages, identifying coverage gaps before campaign content is published. Audience definitions established during the planning phase are maintained throughout the rest of the campaign, giving marketing teams a consistent framework from planning to publication.
Agile campaign coordination
Campaign managers assign tasks with owners, deadlines, and statuses that are tracked in calendar or Kanban views, and comment threads become trackable tasks directly. Configurable approval workflows run on campaign content in Liferay CMP, giving marketers visibility into campaign progress without the need for manual reviews.
With Liferay CMP, marketing teams have a CMS and content marketing platform
“Until now, organizations that wanted to implement a content marketing strategy had to choose between combining different tools from various providers or managing their campaigns in a generic project tool that was not intended for marketing,” says Julia Molano, Director of Product Management at Liferay. “With Liferay CMP, marketing teams have a CMS and content marketing platform that already work as a single system, allowing them to plan, coordinate and publish content without having to build and maintain integrations between tools.”
Liferay Content Marketing Platform is now available as an add-on for Liferay CMS, with a 90-day free trial that includes full access.
