The Septeo Hospitality company takes another step in the evolution of Ulyses Suite with the launch of Channel Manager, a solution developed to simplify distribution and consolidate a model in which the main technological tools of tourist accommodation work in an integrated manner. The solution also incorporates artificial intelligence applied to specific distribution processes, such as the automatic detection and correction of mapping errors between channels.
AI also facilitates access to the information offered by Septeo through a conversational assistant that allows queries about distribution using natural language, for example, “how are sales distributed by channel this month?”
The launch responds to one of the strategic lines on which Septeo Hospitality articulates Ulyses Suite: reducing dependence on external integrations and moving towards native connections that allow sharing information and coordinating processes in a more direct and transversal way.
Natively connect the establishment’s operations
With Ulyses PMS as the core of the ecosystem, the different areas involved in accommodation management are integrated into the same technological environment. The new Channel Manager natively connects the establishment’s operations with its distribution strategy, facilitating the management of availability, prices and restrictions in the different sales channels.
“Technology for the hospitality sector has evolved for years through the incorporation of increasingly specialized solutions. The next step is not simply to add more tools, but to get them to really work together. With the new Channel Manager we are moving precisely in that direction: a native integration with our PMS that simplifies processes and allows distribution to be managed as another part of the establishment’s technological ecosystem,” explains Manuel Ortiz, general director of Septeo Hospitality for Spain and Portugal.
From connecting tools to integrating processes
Distribution requires that any changes in availability, price or restrictions reach all sales channels quickly and accurately. Septeo Hospitality’s Channel Manager incorporates functionalities aimed at automating daily distribution management. Establishments can establish business rules to execute actions when certain conditions are met, apply price variations by channel, schedule operations or consult the history of the movements carried out.
Septeo’s strategy continues to be in the hands of the establishment, while technology is responsible for executing those decisions that can be previously defined. This reduces manual tasks and allows maintaining traceability of the actions carried out.
An ecosystem for the entire management of the establishment
With the incorporation of the new Channel Manager, Ulyses Suite adds distribution to an ecosystem that integrates direct sales, revenue management, payments, guest experience, people management and analytics, with Ulyses PMS and data as central elements. The platform also has an open API and a marketplace with more than 350 connected technologies, which allows the native integrations of the ecosystem to be combined with specialized third-party solutions.
Ulyses Suite is born from the vision of connecting data and processes so that different solutions stop functioning as independent pieces
“Our goal is not for an accommodation to have more technology, but rather to be able to manage it in a much more coordinated way. Ulyses Suite is born precisely from that vision: connecting data and processes so that the different solutions no longer function as independent pieces. The integration of the Channel Manager takes that philosophy to an area as strategic as distribution and reinforces an ecosystem in which automation and artificial intelligence already occupy a central role,” adds Manuel Ortiz.
Artificial intelligence applied to distribution
The incorporation of artificial intelligence to the Channel Manager allows us to move from rule-based automation towards management capable of interpreting information and acting on certain distribution processes. The objective is to facilitate the identification of incidents, streamline certain actions and make the information necessary for decision-making more accessible.
In this way, Septeo Hospitality integrates AI into the Channel Manager’s daily work as a support tool for professionals, reducing manual intervention in certain tasks and facilitating more agile management of sales channels.
