In a meeting with the specialized press, Acronis announced its results and its new strategic roadmap for the Spanish market. The company has announced significant growth during the first half of 2026, “driven by unprecedented demand for cloud solutions and advanced security capabilities,” as stated by Eduardo García Sancho, Country Manager of Acronis Iberia.
Acronis’ commitment to the Managed Service Provider (MSP) model is producing results that the head of the Spanish subsidiary describes as “extraordinary.” While consulting firms estimate an average growth of the MSP business in Spain of between 5% and 8%, Acronis has recorded an increase of 22% in its recurring cloud billing (ARR) during the last year. “We are growing four times faster than the market average,” highlighted García Sancho, emphasizing that this success is due to the fact that its technology has been developed “by and for MSPs.”
This dynamism is also reflected in the company’s structure in Spain. Although the direct sales team consists of 15 people, Acronis’ actual presence in the country exceeds 70 professionals, including international specialists and product managers who choose Spain as their base of operations. This human team supports an ecosystem that has seen its number of partners increase by 11% and the volume of billable workloads by 28%. Especially notable is the rise in the security area, with a 63% growth in workloads associated with Advanced EDR, which shows the urgency of companies to have detection and response tools against sophisticated threats.
Cyber Frame: the answer to the traditional infrastructure crisis
One of the most notable announcements has been the launch of Acronis Cyber Frame, an infrastructure as a service (IaaS) and hyperconverged infrastructure (HCI) platform. Víctor Villar Product Manager of Acronis, explained that this solution emerges as a necessary alternative in the face of changes in the virtualization market, specifically mentioning the “extra costs and licensing problems” derived, for example, from the acquisition of VMware by Broadcom.
Cyber Frame allows MSPs to deploy virtual environments in both Acronis data centers and on customer-premises hardware, ensuring digital sovereignty. “Digital sovereignty means that our data stays with us and is not available to anyone,” said Villar, noting that European regulatory frameworks are turning this need into a legal obligation. The great competitive advantage of this solution is its native integration: when deploying infrastructure with Cyber Frame, it already includes backup, cybersecurity (EDR), remote management and, if desired, disaster response. This unification eliminates the need to manage multiple isolated tools, dramatically reducing operational complexity.
The challenge of AI
Generative artificial intelligence has opened a new security gap that Acronis seeks to close with GenAI Protection. According to Acronis executives, almost 90% of companies already use AI tools, but many do so without control, which is known as Shadow AI. Employees use personal ChatGPT or Gemini accounts to process sensitive data or code base, posing a critical risk of information exfiltration.
Víctor Villar detailed the three key functionalities of GenAI Protection:
- AI Tool Discovery: A dashboard that allows administrators to visualize what tools are used, by whom, and how often.
- Data and privacy control: An evolution of DLP (Data Loss Prevention) that detects and blocks the sending of sensitive documents to AI models in real time.
- Protection against specific threats: Defense against advanced attacks such as prompt injection or the use of malicious MCP (Model Context Protocol) servers that attackers use as exploitation vectors.
Eduardo García Sancho emphasized that this product “democratizes” security that was previously only available to large corporations, allowing an MSP to protect an SME in a simple and efficient way.
MDR: an expert SOC at the price of a movie ticket
On the other hand, during their presentation, both spokespersons made it clear that the complexity of current security tools, such as EDR, requires technical knowledge that many partners and companies do not possess. To solve this lack, Acronis has launched its own MDR (Managed Detection and Response) service managed by a native SOC. Unlike other services that depend on third parties, this MDR is operated by the Acronis TRU team, that is, the same engineers who develop the tool.
Acronis’ commitment to the Managed Service Provider (MSP) model is paying off
This service offers 24/7/365 monitoring, with response times of less than one hour and incident resolution in less than 24 hours. In addition, it includes proactive Threat Hunting, searching for advanced threats that can evade automatic detections. Eduardo García Sancho highlighted the economic accessibility of this solution: “An SME can have a fully personalized SOC service for less than what it costs in a month to go to the cinema.” With this offering, Acronis facilitates the transition of partners from being simple MSPs to becoming MSSPs (Managed Security Service Providers), allowing them to sell comprehensive solutions instead of individual products.
The future lies in regulatory compliance and smart consoles
Governance and regulatory compliance is increasingly important for companies and Acronis has not wanted to miss this market niche. For this reason, it has presented Cyber Compliance, a visibility framework designed to help companies comply with regulations such as NIS2 or GDPR. This tool allows you to cross-check whether backups and security services are configured correctly according to European legal requirements, avoiding the need for constant external auditors.
The company’s roadmap also includes a new unified console designed specifically to interact with artificial intelligence agents. This interface will allow administrators to navigate and manage the platform conversationally and through widgets personalized thanks to Cyber Intelligence.
