Generative artificial intelligence does not stop climbing new territories, and Adobe has decided to take yours to the field of video. Firefly, your family of creative models, takes a step further and expands with new functions that allow you to generate animated clips, add sound effects and even apply automatic modifications from written commands. With this movement, technological reinforces its commitment to offer accessible tools to creators of all levels.
Until now, Firefly had gained notoriety for its capabilities to create and edit images by generative, with results that are easily integrated into the photoshop, Illustrator or Express workflow. However, video growth as a dominant format in social networks and digital platforms has led Adobe to evolve its proposal.
The new capabilities include the generation of short videos from text, animation of static characters, automated color edition and effects application such as fog, light or particles, all through simple instructions in natural language. In addition, Firefly will also allow generating sound effects adapted to the scene.
Ashley Still, senior vice president of Digital Media in Adobe, emphasizes that this evolution responds directly to user demand: “The goal is to give more creative power to more people, from video professionals to creators of content in networks. The new Firefly capabilities have been designed to integrate into the tools they already use daily, as premiere pro or After Effects.”
The company reinforces its position in the generative artificial intelligence career with tools to create clips, sound effects and animations with simple text indications
These novelties are added to the functions already available for images creation, graphic design or generation of stylized texts. According to Adobe, Firefly models have already been used to generate more than 9,000 million resources since its launch, consolidating themselves as one of the most used creative the world.
Focus on responsibility and traceability
At a time when the origin of digital content has become a crucial issue, Adobe has also insisted that all creations generated with Firefly will have the label of content credentials (content credentials), a kind of “digital footprint” that identifies whether an image, video or sound has been created or altered with ia.
“The confidence in the contents is key,” says Still. “That is why all our tools develop with ethical principles and technological transparency.”
An ecosystem in full expansion
Firefly is progressively incorporated into the Creative Cloud, and the new video functions will initially be available in closed beta. Adobe has also confirmed that he continues to train its models with a license or public domain, as part of its commitment to avoid improper uses and respect copyright.
