Adobe has moved record in the field of creative artificial intelligence. With the aim of reducing the times between the idea and its execution, the company has announced a new wave of updates in Firefly, its generative AI engine, and in the main tools of Creative Cloud. The announcement reinforces Adobe’s strategy: integrating AI not as a complement, but as a natural extension of the creative process.
News include improved generative editing functions, new image models in Firefly and more precise tools in Photoshop, Illustrator and Adobe Express. The promise is clear: that designers, photographers and content creators can experience more, correct less and work without so many technical barriers.
One of the great bets is the expansion of the generative edition directly on the work canvas. Instead of going through complex menus or multiple tools, it is now possible to select an area of an image and, with a simple description in natural language, modify it instantly. The generation of funds and objects in Illustrator has also been improved, where the vector content can adapt automatically in the style of the document.
Generative to design more and think less
“We want creativity to flow as fast as ideas,” said the company. “It’s not just about automating tasks, but about unlocking new forms of visual expression.”
Firefly 3: more realistic and more control images
Another key piece of the ad is the new model Firefly Image 3which promises to generate more detailed, better compound images and with a greater degree of control for the user. The update allows, for example, to define the proportion of graphic styles and photorealism, adjust lights or shadows and apply variations without starting from scratch.
Technology also improves coherence in the generation of text within images, one of the usual challenges of AI. According to Adobe, this brings the tool to more professional uses, such as the creation of advertising campaigns, mockups or advanced sketches in seconds.
Adobe Express is reinforced as a platform all in one
The web platform Adobe Expressaimed at both creators and users without design training, it also receives a significant improvement. With direct Integration of Firefly, the tool now allows you to create short videos, contents for social networks and presentations with automated creative assistance. A new function called “Text to template” converts simple phrases into complete graphic compositions.
Ethical and safe: a repeated message
In a moment of growing concern about the use of artificial intelligence in the creative field, Adobe wanted to highlight its commitment to a “transparent and safe” AI. Firefly has been trained exclusively with licensed or public domain content, and all generated images include digital labels that identify their origin. “Trust is an essential part of creativity,” they emphasize from the company.
