The video is consolidated as a key format in the digital work environment, and Atlassian redouble its commitment with a significant evolution of Loom, its asynchronous communication platform. With new functionalities focused on clarity, accessibility and visual experience, Loom wants to position itself as the new standard to share information in hybrid and distributed equipment.
The idea is clear: reduce dependence on live meetings and avoid the extensive documents that few finish reading. To do this, the platform incorporates from now dynamic annotations, such as arrows, highlighted or text pictures, which allow us to direct attention to the most relevant points of the content.
Among the most outstanding novelties are professional virtual funds (in beta phase), an improvement in subtitles with a more striking aesthetic and a new system to convert screenshots into enriched communication resources, thanks to visual elements and effects such as selective blur.
In addition, artificial intelligence technology integrated in LOOM now allows automatically cleaning the audio, eliminating crutches, unnecessary pauses or repetitions. The result is a more fluid, professional and direct narrative, without the need for later edition.
The asynchronous video platform is renewed with more visual, accessible and professional tools to transform the way the equipment shares knowledge
«If you are creating videos for your equipment, company or customers, you don’t have time for endless shots or complicated tools. With Loom, you can create clear, coherent and convincing content in a matter of minutes, no hours, ”says Sanchan Saxena, product director of Teamwork Foundations in Atlassian.
Integration with the Atlassian ecosystem
LOOM not only reinforces his technical proposal, but also his integration with the rest of the Atlassian ecosystem. Thanks to their connection with Teamwork Graph, new employees can access key videos recorded long ago, thus facilitating onboarding and access to organizational knowledge in a sustainable and frictionless way.
This approach fits with Atlassian’s vision of promoting a more agile and transverse collaboration, where the video becomes a permanent, reusable and easy to find.
Already available for users
All these improvements are already available for LOOM users.
