It is fashion technology. Every day the AI occupies holders of all types of media and, nevertheless, this saturation of news related to artificial intelligence does not correspond to reality when talking about projects implemented. This situation is the one that leads to Jordi Roca, responsible for Accenture Technology to ensure that “it is necessary to accelerate in AI. We are seeing that pilots are being carried out around artificial intelligence that have no impact and that can cause AI to face a kodak moment (company that, despite inventing the first digital camera, did not know how to see in time that The market was changing analog photography to digital) ».
In an encounter with the three main technology media for companies, among which was Byte Ti, the head of the technology area said that “it is necessary to develop and accelerate the projects related to AI.” For Roca, it is essential that artificial intelligence impacts the business and must do so complying with legality and having the human factor as a priority. In this sense, the Executive believes that «ICTs are advancing very fast and this generates distrust in people. For AI to develop fully, you have to be able to trust people in the possibilities it offers. If that trust does not develop, success will be less than expected ».
He does not lack reason if we stick to the data that can be extracted from the report that, every year, the consultant about ICT trends elaborates. In the Accenture Technology Vision 2025 you can see how employees are considered less prepared to use AI than in the study of the previous year. This can be an important challenge for companies, so the manager advocates “for investing not only in technology, but also in people”, so that there is no disruption between them.
An AI that will transform the company
If the decisions that are made around AI (that is, if the projects are accelerated and the people are available) the AI will transform the way in which companies operate. And that will cause artificial intelligence to permeate all areas and departments that make up an organization. That radical change is the one that generates doubts about what will happen with jobs. Whenever there has been a change in production models, it is those less qualified jobs that have suffered or directly, those that have disappeared. The AI, however, impacts, however, as a missile in the flotation line of the most qualified works. For example, as Roca said, «AI is completely changing the world of software. It is no longer necessary to study an engineering to program ».
“We are seeing that pilots are being carried out around AI who have no impact and that can cause them to live a kodak moment”
But despite that reasonable fear, «AI is not going to be a bomb that ends thousands of jobs. In the medium term (the Executive estimates that it will be about four or five years) what they are going to do is adopt another profile. There is already a demand for profiles that did not exist before and that migration is already being produced ».
Four trends
The Accenture Report of this edition indicates four essential points in which AI will have a leading role. The quartet is made up of autonomous agents, the impact on customer relations, the growing relationship between AI and robotics and people’s formation.
- The Big Bangar Bang: The Autonomous Agents. As can be seen from the Accenture study, there is already a radical transformation in how business applications and systems are designed and used. When foundational models exceed the natural language barrier, a change in technological systems is generated, transferring the limits of software and programming. This disruption catalyzes a moment of transition that defines a generation: from co -drivers to agents capable of making decisions autonomously and interacting between agents for an objective. This will entail a massive expansion of digital ecosystems, whose result will be a greater autonomy of our technological systems as never before, and the beginning of a new era of customizable technology. This is not just an evolution in technology, it will completely redefine digital businesses built on that technology. As digital systems become drastically faster to create and connect with each other, agents -based experimentation and innovation will become key characteristics of business growth strategies. In the current transition period it is time to establish a competitive position for tomorrow, and the decisions that companies now make will deeply affect what they achieve for the next decade. In this sense, according to our study, 40% of executives worldwide anticipate an increase in the use of AI agents in their organizations in the next three years. In Spain, this figure is 22%.
- Your face in the future: AI, a new point of contact with the client. For Accenture, organizations are competing to turn AI into a new point of contact with the client, but brands can only achieve differentiation if they apply a personified. Although 80% of executives worldwide, 74% in our country, fears that language models and chatbots can make brands “sound” the same, 77% coincide, both in Spain and worldwide, worldwide, in which brands can solve this challenge by proactively creating personalized experiences and including distinctive elements of the brand, such as its culture and values.
- When AI enters robots: how foundational models reinvent robotics. Accenture’s study indicates that the great LLM language models are transforming robots, going from being explicitly trained and having a limited purpose to being versatile machines, which have the ability to reason and can interact with humans closely. The consultant believes that robots with integrated language models will become specialized robots, learning new tasks quickly. Currently, Kion Group, in collaboration with Accenture and Nvidia, is working on optimizing how IA robots perform tasks in warehouses and interact fluently with workers to learn from them and complete orders more quickly, safely and economically. 80% of executives worldwide – and 82% in Spain – believe that robots that collaborate with people and learn continuously from these interactions will increase confidence and collaboration between them.
- A new learning cycle: people and AI are creating a virtuous learning cycle. It is a report that the key in the development of AI is that the more improvement capacity is used and this causes more people to use it. Unlike conventional automation, which generated specific benefits, this new AI era can improve and advance its skills over time as it is a new technology that learns and memorizes, increasing its value for both the people who use it and for The organizations. A key priority for leaders (80% globally and 75% in Spain) is to guarantee a positive relationship between people and AI -Evit that she deviates from fears related to automation- beginning with communicating the strategy and involving the employees in the process.
