AOC and MMD, licensing partner of the Philips Monitors brand, have shared their strategy for the Spanish market, the evolution of the sector, notable trends, as well as a selection of their latest innovations in monitors for the B2B, B2C and gaming segments. ““We continue to strengthen our position in the Spanish market, reaching a market share of more than 20% and consolidating our leadership”has declared Antonio Valiente, Country Manager of AOC & MMD Iberia. “This growth responds to our wide range of products in the B2B and B2C segments, our focus on high-quality solutions at competitive prices and the continuous strengthening of our channel strategy. Looking to 2026, we will continue to strengthen our value proposition and will place greater focus on the B2B segment.”
Furthermore, Antonio Valiente has highlighted that “The market continues to evolve towards larger monitors, with more advanced functionalities and technologies such as OLED. More than 45% of our sales come from monitors of 27 inches or larger, which reflects a clear preference for more complete solutions. At the same time, hybrid environments drive the demand for better connectivity, greater energy efficiency and integrated solutions, while high refresh rates and improved image quality continue to mark the experience in both the professional and gaming fields.”
A wide offer for each type of profile
AOC and MMD continue to focus on human-centered innovation, expanding their portfolio with monitors that combine productivity, sustainability and advanced visual experiences in both professional and entertainment environments.
In the gaming segment, both brands have presented their latest innovations designed to offer immersive and high-performance experiences. Among them, MMD has presented its new models for the first time in Madrid Evnialike the Philips Evnia 27M2N5201Pa 27-inch Fast IPS Full HD monitor with a refresh rate of up to 260 Hz, designed for those looking for speed, precision and a more immersive experience thanks to technologies such as Ambiglow with artificial intelligence and the AmbiScape ecosystem.
For its part, AGON by AOC continues to drive innovation with technologies that provide real competitive advantages, such as the new series AG7 that incorporates cutting-edge technologies such as TANDEM WOLEDhigh refresh rates and new connectivity solutions, designed to offer a more complete experience.
In the professional segment, MMD has presented the Philips Brilliance 27E3U7903a monitor designed for content creation that requires maximum color accuracy and level of detail. With resolution UltraClear 5Kcoverage of 99.5% AdobeRGB and connectivity Thunderbolt™ 4allows you to improve workflows and deliver exceptional image quality.
For its part, AOC expands its series B3 with versatile solutions such as Q24B36Xwhich combines QHD resolution with 144 Hz and 0.5 ms MPRT, offering a fluid experience for both work and entertainment. This model reflects the growing trend towards hybrid monitors capable of adapting to different uses in a single device.
