Artificial intelligence is no longer a future promise, however, the great challenge remains how to apply it without losing human control. Babel wanted to answer this question with facts, presenting its own model that combines automation and human supervision to reinforce the efficiency, quality and strategic value of its operations.
The company has integrated more than 100 AI use cases into its internal processes and has analyzed its impact on 17 business areas. The result, according to its own data, translates into 1,000 hours of repetitive tasks saved each month. But beyond the number, the achievement lies in the approach, since Babel understands artificial intelligence not as a substitute, but as an ally so that people dedicate more time to creativity, analysis and innovation.
An AI model with human intervention
The project is based on a key principle, that technology is always at the service of people. At Babel, this vision has transformed the way its teams work, adapting workflows to collaboration between humans and machines.
Luis Barreiro, Corporate Director of Strategy and Innovation at Babel, explains that the approach is based on the “Human-In-The-Loop” model, in which professionals constantly interact with artificial intelligence tools to adjust results and improve decision making. “The results of this combination of people and machine are translating into greater operational efficiency, faster commercial speed and a quality guarantee for our services,” he points out. “At Babel, the purpose remains the same, to put technology at the service of people and society.”
This model implies that in each phase of the automated systems cycle there is human intervention, whether to train models, supervise critical decisions or validate the results before their final execution. In this way, the company maintains active control over AI, ensuring responsible practices aligned with the future Artificial Intelligence Law of the European Union.
AI embedded throughout the organization
The deployment of AI embedded in Babel reaches seven key areas, including Integrations, Operations, People, Internal Systems, Legal, Financial and Marketing. In all of them, artificial intelligence acts as a transversal layer that improves efficiency and decision making.
In the People area, for example, intelligent assistants manage registrations and cancellations, resolve frequently asked questions and help in planning professional careers. In addition, AI analyzes more than 10,000 skills and certifications of the workforce, allowing the most appropriate profiles to be accurately assigned to each project. For new hires, especially with a junior profile, this digital support significantly reduces the learning curve and accelerates their integration.
In Operations, AI systems allow you to automate the preparation of deliverables, standardize formats, generate drafts and compare versions with speed and traceability. This translates into more agile work cycles, fewer bottlenecks and more focus on the strategic value of each project.
The impact also extends to the Financial area, where documentary validation requires fewer steps and rework is reduced. In Internal Systems, self-service assisted by artificial intelligence resolves recurring incidents, allowing technical teams to respond to more requests without losing quality.
Compliance, security and culture of innovation
Babel has designed its AI strategy under a security and control framework that complies with current regulations and anticipates the requirements of the future European AI regulation. This includes data protection, process traceability and complete lifecycle monitoring of the models used.
The adoption of this model has not only optimized processes, but is also strengthening the culture of innovation within the company. By freeing professionals from repetitive tasks, AI allows them to focus on higher-value work and encourage continuous learning. In this way, Babel promotes a synergy in which technology does not replace, but rather amplifies, human talent.
