Spanish companies aggity and infoDirect have developed an innovative technological platform designed to monitor payment systems and strengthen security. This tool is capable of predicting fraud up to 48 hours in advance, which allows reducing this type of crime by 30%.
Known as daliä, the platform is distributed under the SaaS model and is already in the testing phase in several organizations due to the interest generated among important financial institutions and payment systems, especially in the current market context.
According to data from the Bank of Spain, the number of fraud claims has increased significantly since 2019. While in that year they represented 6.2% of the total, in 2022 this percentage grew to 30.3%. This increase is related to the rise of electronic payments, which in Spain already represent 65% of transactions, and are expected to triple worldwide by 2030.
According to Oscar Pierre, president of the aggity Group, “daliä was born from the joint work of YonfoDirect as a specialist in payment methods and aggity as an expert in building solutions to solve business challenges, and there are many challenges. in terms of payments faced by financial institutions and retailers. Daliä’s vocation—Pierre continues— It is precisely to respond to these challenges and has already demonstrated, in tests on real environmentswhich fulfills the revolution it promises.”
daliä with AI and predictive analytics
Presented at the Secure Payments & ID Congress 2024, daliä combines infoDirect’s expertise in card issuance and payment control with aggity’s capabilities in digitalisation, artificial intelligence and predictive analytics. Together, these technologies enable real-time monitoring of card transactions, payment gateways and other methods, identifying patterns and providing key information for strategic decision-making.
The platform not only optimizes security, but also improves the customer experience. Thanks to the integration of artificial intelligence and analytics, it can detect and resolve incidents quickly, which has been shown to reduce response time by 72 hours and decrease denials by 20%, while increasing the efficiency of the anti-fraud system by 10%.
In addition, daliä offers companies a complete control panel with more than 300 key performance indicators, which allow them to have a detailed view of the use of the different payment methods and to act in a personalized way according to the customer profile.
Although its main focus is on financial institutions, daliä also targets the retail sector, offering tools to improve commercial transactions and optimize sales and marketing strategies. For example, it allows you to extend the useful life of certain customers’ cards or segment and generate automatic campaigns based on user behavior, monitoring their results to maximize the impact.
