Want to create InstaStories that grab attention and stand out from the crowd? Discover our proven tricks and tips to make your stories more engaging and engaging.
Instagram has become one of the most popular social media platforms in the world, with millions of users sharing their moments every day. InstaStories, short, disappearing clips and photos after 24 hours, have become a key part of the platform. How can you make your Stories stand out and grab attention in a sea of available content? Whether you are an influencer, a business owner or just want to share your passions, we have a set of tricks and tips for you to help you create attractive and engaging InstaStories.
What is it about InstaStories?
Before we start creating InstaStories, it’s worth understanding what they are and what possibilities they offer. They are 15-second video clips or photos that disappear after 24 hours. You can add text, stickers, filters, music, and more to them. They’re a great way to share moments from your daily life, promote products, or interact with your followers.
Using built-in Instagram tools
Instagram offers a rich set of tools to help you create attractive Stories without the need for external applications.
- AR Filters and Effects: Use a variety of filters to give your content a unique touch. AR effects allow you to add virtual elements to reality, which can be both fun and creative.
- Location stickers and hashtags: By adding stickers with a location or hashtag, you increase the chance of reaching a wider audience.
- Surveys, Quizzes and Questions: Interactive stickers allow you to communicate directly with your followers, increasing their engagement.
- Music: Add your favorite song to your Story to set the mood.
Use of external applications
While Instagram’s built-in tools are powerful, third-party apps can enhance your Stories even more.
- Canva: This intuitive graphic design tool offers templates specifically designed for InstaStories. You can easily customize colors, fonts, and layouts.
- Unfold: The app offers minimalistic and elegant templates that will give your Stories a professional look.
- InShot: Perfect for video editing, allows you to trim, add music and special effects.
- VSCO: If you want to improve the quality of your photos, VSCO offers a wide range of filters and editing tools.
Editing tricks for better aesthetics
- Consistent color palette: Choose a color palette that reflects your brand or personality, and stick to it consistently. This will help build recognition.
- Visual Hierarchy: Draw attention to what is most important in your Story. Use larger fonts or highlight key elements.
- Use negative space: Don’t be afraid of empty space. Too many elements can overwhelm the viewer.
- Animations and transitions: Gentle GIF animations can add dynamics, but be careful not to overdo it.
Engaging InstaStories
- Tell a coherent story: Instead of posting random photos, try to give your Stories a narrative. It could be a documentation of your day, a tutorial, or a recap of an event.
- CTA (Call to Action): Encourage your followers to take action. You can ask them to answer a question, swipe up (if you have that option), or take a poll.
- Collaboration with others: Tag other profiles you collaborate with. This can increase the reach of your Stories.
- Publication time: Post during the hours when your followers are most active. Instagram analytics can help you with that.
Common mistakes to avoid
- Content overload: Avoid adding too many Stories at once. This can discourage followers from viewing all of them.
- Illegible text: Make sure the text is legible and contrasts with the background.
- Ignoring the statistics: Don’t forget to analyze your statistics. They will help you find out what content is most engaging.
Creating compelling InstaStories is an art that combines creativity with technique. By using the available tools and remembering the key principles of aesthetics, you can significantly increase the engagement of your followers and stand out from the crowd. Remember that practice makes perfect, so don’t be afraid to experiment and find your own style.
