The Spanish company Evolve has hired Leticia Álvarez as Chief Revenue Officer (CRO) to lead its growth and launch a new line of business aimed at companies. The signing coincides with the growing competition for profiles specialized in AI and with a gap between technological investment and its use by staff.
Companies such as Carrefour, Acciona, Generali, El Corte Inglés, Loewe and Puig have made recent movements in their teams responsible for this technology, in a market in which it is no longer enough to invest in new tools: it is also necessary to have professionals capable of integrating them into the functioning of organizations.
In this context, Evolve has incorporated Leticia Álvarez as CRO of the company. From this position he will lead the company’s business development and growth strategy and launch its new line of companies. Leticia arrives after more than a decade in companies such as Microsoft, Gartner and Google Cloud, where she has promoted large technology, cloud services and artificial intelligence agreements with top-level companies.
Lead artificial intelligence projects
His incorporation occurs at a time of transformation of management structures. According to the IBM Institute for Business Value, 82% of the Spanish organizations surveyed already have an artificial intelligence director, compared to 22% a year ago. However, the CEOs consulted estimate that only 25% of their employees regularly use AI in their work. The same study shows that 85% of top Spanish executives consider that the success of this technology depends more on its adoption by people than on the tools themselves.
From the signing of managers to the training of staff
This distance between technological investment and its daily application is precisely the space in which Evolve wants to develop its new line of business. The company is committed to establishing long-term relationships with companies, beyond hiring isolated courses, to train them in artificial intelligence, data and cybersecurity and provide them with access to professionals prepared to respond to their technological needs.
“Companies need people who contribute from day one, and that is what we train at Evolve,” explains Josef Brocki, founder and CEO of the company. «Leticia knows very well what large organizations are looking for, because she has been negotiating with them for years. With it we want our talent to reach many more.
For her part, Leticia Álvarez points out that one of the main business challenges is not in acquiring technology, but in making it part of the work processes.
The technology present in the processes
«In these years I have seen the same scene many times: a company invests in technology and, a few months later, its team barely uses it. The tool almost never fails. What fails is that no one has integrated it into the company’s way of working or prepared people to use it. For me, technology has to enter the processes and strategy from the beginning, with teams formed to take advantage of it. I wanted to dedicate myself to that, and I wanted to do it from a Spanish project with a very clear purpose: to train the people who make technology work. Because AI does not transform organizations, people do.
With this incorporation, Evolve reinforces its commitment to the business market at a time when artificial intelligence is modifying both hiring needs and the skills required of workers. The company’s objective is to accompany organizations in this transformation and help ensure that technological investment translates into results.
