Exclusive Networks has announced the creation of Digital SMBa new business unit focused on meeting the needs of the SME channel in Spain. The initiative responds to the growing demand for digital protection solutions in small and medium enterprises, which often lack the necessary resources to face current technological challenges.
This new division was born with the purpose of transforming the way SMEs access technology, facilitating a marketing model adapted to their abilities. Digital SMB Not only reinforces the company’s position as a value distributor, but it consolidates it as a strategic partner in the democratization of cybersecurity.
“The SMB channel requires a different approach to the great integrators. Digital SMB represents a deep transformation in our way of working with these partners, adapting the offer of our leading manufacturers to their capacities, needs and speed. We want to be the bridge that transforms technological complexity into business opportunity,” says Carmen Muñoz Álamos, General Director of Exclusive Networks Iberia.
An approach designed for the reality of SMEs
In an environment where digitalization advances quickly and cyber attacks are a growing threat, SMEs face similar challenges to large corporations, but with less means. Many lack direct access to manufacturers or technical capacity to implement advanced solutions. In this context, Digital SMB It is positioned as a facilitator that shortens distances between manufacturers, partners and final customer.
Digital SMB born to offer cybersecurity solutions adapted to the SME channel, with a simplified, flexible and scalable approach
The new unit will offer paquetized solutions ready for commercialization, specialized technical and professional services, certified training, pre -sale support and a flexible consumption model based on payment for use. All this under an optimized operational approach to give agile and efficient response to the SME channel.
In addition, exclusive Networks will maintain its commitment to a select technological porpholio, based on leading manufacturers in the sector, chosen by their capacity for innovation and interoperability, which will allow to offer robust solutions even in environments with limited resources.
A dedicated team to boost the SMB channel
To launch this new business line, the company has formed a team specialized in digital sales and operational efficiency. The team is composed of seven professionals, among which are Elena Cabrera as Sales Manager, Marina Hidalgo as Digital SDR, and technical and commercial profiles such as Jesús Figueroa or José Tomás Valenzuela, among others.
The objective is to boost opportunities on the SMB channel, facilitate the adoption of advanced technology and build lasting relationships with partners, aligned with a clear and accessible value proposal.
Medium -term strategic vision
The creation of Digital SMB It is part of the exclusive growth strategy of Networks by 2025, which seeks to expand its presence in the SME segment through a more inclusive, profitable and sustainable channel model. The accompaniment to the partner from the definition of the solution to its deployment and operation will be one of the keys to accelerate the time-to-market and improve the competitiveness of the SMB ecosystem.
“The SME market does not need more complexity, it needs more value,” concludes Carmen Muñoz Álamos. “We want to facilitate the SMB channel to access the same technologies that large companies use, but with an adapted approach based on simplification, accompaniment and profitability.”
