The arrival of Wifi 7 is transforming connectivity in Europe, with France at the head in the adoption of this advanced technology. According to an Ookla report, European countries are at the forefront of full fiber networks, with broadband connections of multiple gigabits increasingly common in the most advanced markets in Western and northern Europe.
The study emphasizes that the intense investment in fiber has led to an over -construction of networks in many residential addresses, expanding the choice of consumer but making it difficult for Internet service providers (ISP) to differentiate beyond the price.
In this context, Wi-Fi solutions for the home have gained crucial importance to improve broadband experience. The main European ISPs have adopted mesh solutions and offer more advanced customer equipment to improve performance and unlock new sources of income through innovative packages and minimal Wi-Fi guarantees.
WIFI 7 in Europe
The current challenge lies in extending the yield at the Gigabit level throughout the home, beyond the connection point of the line, to meet the growing demand for a growing number of connected devices. The arrival of Wi-Fi 7 presents a unique opportunity for leaders to address this front challenge, offering a new way for fiber differentiation and a stronger approach to the quality of experience (QOE).
With advances in speed, latency and efficiency, Wi-Fi 7 is becoming an important tool for ISPs that seek to compete more effectively in the premium segment of the fixed market, allowing world-class experiences in multiple gigabits connections.
France, Switzerland and Denmark registered the greatest adoption of WiFi 7 connections, at the end of 2024
France, Switzerland and Denmark stand out as the countries with the greatest adoption of Wi-Fi 7 at the end of 2024, with a penetration of 1.5%, 0.9% and 0.6% respectively. These countries, which are among the main fixed broadband markets in terms of fiber penetration, have been consistently classified in the top ten of the Global Speedtest ™ index due to its average discharge speed. As for the general adoption of modern Wi-Fi standards (Wi-Fi 6 and Wi-Fi 7 combined), Nordic countries such as Iceland, Norway and Sweden lead in Europe, with more than one third of all connections in each of these countries using these modern standards.
Among the ten countries with the highest penetration of Wi-Fi 7 at the end of 2024, the average discharge speeds in Wi-Fi 7 were up to 78% higher than in Wi-Fi 6, reaching 565.80 Mbps. The rise speeds, driven by technical advances such as the multi-link operation (MLO), which allows simultaneous transmissions through multiple spectrums Double rapids that in Wi-Fi 6. These advances reflect the success of the ISP in migrating to customers to modern client equipment and improving broadband experience at home.
Trends in adoption
Speedtest Intelligence data analysis reveals a general trend in Europe: markets with greater complete fiber penetration and a greater proportion of multi-gigabits subscriptions tend to have a lower proportion of Wi-Fi standards inherited in use. However, several notable markets stand out as exceptions to this trend, which underlines the need for a continuous strategy to migrate to customers to modern client equipment.
The adoption of Wi-Fi 7 in Europe is marking a milestone in broadband connectivity, with France leading the road. Advances in speed, latency and efficiency are allowing ISPs to offer world -class experiences in multiple gigabits connections, improving the quality of experience for consumers. With the continuous investment in fiber and the adoption of advanced Wi-Fi solutions, Europe is positioned as a global leader in the transition to full fiber networks and the improvement of connectivity in the home.
