The Spanish market for business solutions lives a new impulse with the agreement signed between HClsoftware and integrates technology. The collaboration opens the door for companies and organizations in the country to access high value technologies in decisive fields such as artificial intelligence, digital marketing, data management and cybersecurity.
AI and digital marketing as transformation engines
One of the central axes of the agreement is the incorporation of HCL Unique+, the evolution of the HClSoftware Marketing Automation Platform. Integrates technology thus becomes one of the first strategic partners of the solution in Spain, after participating as the only national partner in the European launch held at the Ferrari headquarters, in Maranello (Italy).
The integration of HCL unique+ reinforces the ability to integrate to deploy more intelligent and personalized campaigns, with greater use of advanced analytics and omnichannel. In a context in which personalization based on AI is key to improving customer experience, this alliance offers a differential value to companies that seek competitiveness in the digital economy.
“This strategic alliance with HClSOFTWARE places us in a unique position in the market, since it allows us to add our expertise one of the most powerful and flexible marketing automation platforms. Next to it, we open a path of collaboration in areas such as artificial intelligence, safety and data management,” explains Gonzalo Bernal, general director of the Integra Technology Division.
From HClsoftware, the vision is clear: “For HClsoftware, this alliance with Integra is strategic because it unites our global innovation with the ability to execute a partner who listens to the market and transforms that listening into real value. Integra is consolidated as a referent of HCl Unica+ in Spain and expands collaboration beyond the digital marketing towards intelligent operations, safety and data management,” says Miriam Martínez, Director of the company Spgit of the company.
Beyond marketing: AI, security and operations
Although the launch of HCL unique+ has focused initial attention, collaboration is projected on a much broader spectrum. It includes key areas such as industrial software, data analytics and security, technological pillars that will allow Integra to offer an ecosystem of solutions capable of responding to the challenges of digital+ Economy.
With this alliance, both companies reinforce their strategy to boost digital transformation into strategic sectors of Spain, providing robust technology and innovation methodologies that accompany organizations in their evolution towards more agile and sustainable business models.
