HP has announced HP Amplify AI, a new extension of the HP Amplify partner program. HP Amplify AI is a customizable program that aims to enhance partners’ capabilities to achieve optimal AI results. The program offers guidance, tools, resources, specialized training and certification in AI. Additional enhancements include new AI-based tools, updated HP Future Ready AI MasterClass content in multiple languages, and global expansion of the HP Business Partner Program.
“HP is leading the future of work, delivering experiences that empower growth and focus on high-value tasks. As AI transforms industries, we remain committed to supporting our partners with AI knowledge, certifications and tools,” says Salvador Cayón, channel director at HP Iberia. “Collaboration with our partners drives their growth and improves their capabilities, generating more meaningful experiences and results for customers.”
Empower partners to drive AI adoption and sales
With global spending on AI expected to reach $632 billion by 2028, partners are exploring opportunities to drive AI adoption both in their own businesses and to help their customers improve productivity by focusing on tasks. of high value. Thanks to its track record of innovation, strategic alliances with leading software and hardware vendors, and more than eight decades of trust, HP is uniquely positioned to lead the era of artificial intelligence.
To support partners in their growing role as AI advisors, HP introduces HP Amplify AI, a customizable program designed to leverage partners’ unique capabilities and improve AI outcomes. Launched on November 1, 2024, this program includes HP Amplify AI HUB, a centralized resource that provides AI training, certifications, and tools. Additionally, it offers customized opportunities based on role, making it easier for partners to sell devices and AI-based solutions more efficiently.Top of FormBottom of Form
HP Amplify AI is a customizable program that aims to enhance the capabilities of partners to achieve optimal results in AI
In addition to offering a comprehensive set of resources, eligible partners will be able to access training and practical examples that demonstrate how AI-enabled PCs can improve productivity and drive positive customer outcomes. Additionally, they will have the opportunity to earn certifications and recognition for their mastery of HP AI solutions, as well as use AI-powered sales tools to track their progress. By acquiring the necessary AI credentials, partners will be better prepared to guide their customers in their transition to artificial intelligence and future-proof their businesses with AI-based products and solutions.
Additionally, as refresh cycles represent a key opportunity for partners and customers to prepare for future advancements in AI, HP is providing dedicated sales resources to promote adoption of its AI products and solutions, driving business growth for both partners and their customers.
Improve partner experience and productivity
Improving results and experiences starts with boosting operational productivity. This quarter, HP is deploying an AI chatbot to answer questions and guide partners through the HP Partner Portal, streamlining access to information. Additionally, the company is improving collaboration by offering faster response times on price quoting, using the AI-powered Configured Price Quote (CPQ) platform, available in 108 countries.
In May, HP launched the HP Future Ready AI MasterClass AI training and certification program to help HP employees and HP Amplify partners gain a competitive advantage. The program offers customizable, role-based online training for sales representatives, account managers, and technical consultants. In the last six months, more than 12,000 users have enrolled in AI MasterClass, exceeding expectations. In response to growing adoption, HP has launched updated content available in new languages that allows users around the world to increase their knowledge and capabilities to stay ahead in the changing AI landscape.
Promote a broader ecosystem
The award-winning HP Amplify program drives partner development through a simplified global structure, rewarding performance, collaboration and capabilities. Now, HP has expanded the HP Business Partner program globally, adding a broader community of non-HP Amplify partners and driving SMB growth through resellers.
The HP Business Partner Program offers partner accreditation, brand visibility and simplified processes to improve the customer experience. Participants will benefit from rapid onboarding and a consistent global digital experience, with instant pricing, product details, training materials, and sales and marketing resources.
