In the current context, generative Artificial Intelligence (AI) has gone from being an emerging trend to becoming an essential tool for the transformation of business models. The challenge for CEOs is no longer deciding whether SMEs should adopt this technology, but how and when to implement it to stay competitive.
And with the arrival of AI and automation, companies will need employees who think critically and creatively, beyond performing routine tasks. “It is crucial that the talent of each organization learns to harness the potential of generative AI and close the necessary skills gap, thus turning threats into opportunities for sustainable growth,” adds Carme Castro, CEO of Kainova and expert in innovative strategies. of talent.
Following this point, the company highlights that leaders must adjust their long-term strategic vision to take advantage of generative AI, while building teams that understand and implement this technology effectively. Although, the growing gap between the skills that companies need and those that their staff possess increases the difficulty of this process.
The challenge of generative AI
Companies face various challenges:
- The War for Talent. SMEs face a “war for talent”, with difficulties in attracting specialized professionals. In 2024, according to Forbes Spain, 83% of Spanish companies cannot find qualified talent, which slows down their digital transformation at a crucial moment
The challenge of generative AI forces companies to reinvent their talent strategy
- inpour into Internal Talent. Given this situation, Kainova insists on the importance of companies investing strategically in the development of internal talent, since the rapid adoption of generative AI is transforming the competitive landscape. Those who do not act risk seeing their businesses decline. “Training current employees and aligning their skills with technological advances will be essential for organizations to remain competitive. Business transformation not only involves adopting AI, but also creating an innovative talent strategy that allows teams to evolve at the pace of new technologies,” says Castro.
- Disruptive Leadership. Generative AI is not only a technological tool, but a key piece in business strategy. Castro explains that, for today’s CEOs, leading in an environment of constant innovation requires a bold vision that identifies opportunities where others do not see them. Additionally, they must be able to inspire and guide their teams to success and challenge limits. The role of leaders is fundamental for Kainova, which defines this approach as “disruptive leadership”, combining technological adoption with the development of human talent. This model is necessary to ensure competitiveness in an increasingly complex business environment.
