LG Electronics (LG) is preparing to dazzle at the ISE 2025 fair, which will be held from February 4 to 7 in Barcelona, with an improved version of its LG Business Cloud platform. This online platform is designed to optimize the management and operation of commercial screens and televisions in hotels, and now incorporates two new solutions: LG DOOH Ads and LG Pro:Centric Stay.
LG DOOH Ads is an advanced advertising tool that allows businesses to manage their ads more efficiently. Users can define parameters such as location, price and ad type, and the platform automatically selects the most suitable ads for each screen. This solution not only makes it easier to find advertisers, but also allows companies to display personalized ads and optimize their internal and external communication.
On the other hand, LG Pro:Centric Stay is designed specifically for vacation rental companies. This solution complements the tools already available in LG Business Cloud, such as LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. With these innovations, LG offers comprehensive and efficient management of all professional screens, allowing personalized content to be displayed to each guest and remote control of content throughout the facilities.
Advanced Technology for Efficient Advertising
LG DOOH Ads uses advanced artificial intelligence technology to analyze screen user data, such as their gender, age, and behavior. This information allows us to offer advertisements based on these parameters, improving the effectiveness of advertising campaigns. Additionally, the platform provides detailed analysis on the effectiveness of ads, helping businesses optimize their marketing strategies.
The LG Business Cloud platform will integrate LG DOOH Ads and LG Pro:Centric Stay solutions to provide more personalized and functional options in a multitude of professional environments
LG Pro:Centric Stay not only improves content management on vacation rental screens, but also ensures information security and compliance with the Data Protection Law (GDPR). The platform includes an automatic deletion system for personal data once the guest completes their stay, ensuring that any sensitive information is securely deleted.
Success Stories and Practical Applications
The Grand Velas hotel chain in Mexico is an example of how LG Pro:Centric Cloud has improved content management and the guest experience. This solution allows operators to provide personalized information in each room, such as special offers for honeymooners or transportation schedules for tour groups. Other customers, such as a major telecommunications provider in Spain and a well-known fast food franchise in the United States, use LG ConnectedCare to remotely manage displays in their stores, improving operational efficiency and enabling proactive problem resolution.
