Apple failed, so Meta… won’t even try.
Meta was working on the most expensive headset in the offer, which, like the Apple Vision Pro, was to be a mix of the real and virtual world. After the great successes of its cheap and good devices, it had many hopes related to the launch of the Apple Vision Pro. The giant believed that the team from Cupertino would pave the way for it and in 2027 they wanted to hit the market with their own project.
But as it turns out from the news shared by The Information editors — none of that. After the disastrous reception of the Vision Pro from Apple, Meta decided not to do wonders and… canceled the project of expensive, polished, goggles with the best screens and a much higher price than the audience’s favorite: Meta Quest 3.
Meta is giving up on making expensive AR goggles. It’s all because of… Apple
Many fans of the Meta goggles were waiting for the further development of the portfolio and new possibilities resulting from completely new augmented reality goggles. The costs probably did not help in this matter either. Because initially it was believed that it would be possible to close the high-end equipment at a price that would not exceed a thousand dollars. However, reality verified these plans quite painfully when it turned out how expensive it is to produce a device with high-resolution micro OLED displays. And all this combined with the fiasco revolutionary the Apple headset gave the results… well, what they gave.
Good news: Meta is still working on other goggles!
Although the cancellation of the most impressive project may be a huge disappointment for many, don’t worry. However, this does not mean that Meta is withdrawing from this business: quite the opposite. The giant is still supposed to work on the 4th generation Quest, which will probably cost as much as the current Quest 3 on the market – i.e. around PLN 2,350. The company is now paying a lot of attention not only to the hardware itself, but is also focusing more on software.
Well, I guess we can officially add Mark Zuckerberg to the short list of people who are disappointed with the AR goggles flop. In Apple’s case: astronomically expensive, with limited availability and from a distance looking like a test product that they can present in their showrooms at most. But if you’ve been to an Apple Store where they are available, you’ve probably noticed that no one is very interested in demonstrating them. I’m afraid that the new iPod would attract a wider audience – and that’s not even malice, but fact.
