The consulting firm Accenture has launched Accenture Edge, a new line of business designed to help intermediate-sized companies, also known as mid-market, take advantage of the potential of artificial intelligence and technology. Accenture Edge combines the deep experience Accenture has developed working with the world’s largest companies, along with the strength of its ecosystem of alliances with leading technology providers, to offer business solutions specifically designed for this segment of companies.
Accenture Edge will initially be launched in priority markets around the world, including Spain, with solutions developed together with ecosystem partners that will evolve over time and will allow Accenture to expand its reach among companies in a potential market estimated at $240 billion, with strong growth expected.
Solutions adapted to your size
Mid-sized companies are a key driver of growth and jobs in economies around the world and face many of the same challenges as large companies, such as legacy technologies, growing cybersecurity risks, and the need to adopt AI to capture value before the competition. Therefore, these companies require solutions adjusted to their size that generate clear, measurable and short-term results. Accenture has invested in acquisitions to develop specific capabilities for this segment of companies and already has a strong track record of results with clients such as Churchill Downs Incorporated and The Keg Ltd.
“The companies that are shaping the economy of the future are moving fast, thinking boldly and redefining growth,” said Julie Sweet, president and CEO of Accenture. “Mid-market companies face many of the same challenges as large companies in technology, data, AI, cybersecurity and productivity, but they need solutions that are faster to implement, more replicable and adapted to their scale. We have seen how our mid-market client companies benefit from the strength of our ecosystem, our alliances and our platforms.”
At the heart of Accenture Edge are Accenture’s strong partnerships with the world’s leading technology companies, enabling companies to accelerate their digital transformation. Accenture Edge brings together the company’s investments in platforms, accelerators and assets, tailored to the specific needs of these companies.
Simplify operations
Together with the Accenture partner ecosystem, Accenture Edge will offer platform-based, ready-to-deploy solutions focused on growth and efficiency that will help companies modernize their core systems, adopt AI, strengthen their relationships with their clients, drive sales, strengthen security and simplify their operations. In addition, Accenture Edge will also work with Avanade, Accenture’s joint venture with Microsoft, to continue supporting mid-market companies in their technological evolution.
Mid-market companies need solutions that are faster to implement, more replicable and adapted to their scale
“Accenture has helped us modernize our key financial operations and optimize our reporting processes,” said Marcia Dall, executive vice president and chief financial officer of Churchill Downs Incorporated. “Now, we have faster results and more agile decision-making, while strengthening our position to continue growing as innovative companies through AI.”
“Accenture has supported the modernization of our enterprise resource planning environment by reducing technical debt and strengthening the security, stability and continuous optimization of our legacy systems,” said Craig Lucas, Director of Finance, Applications and Intelligence at The Keg Ltd. “Our relationship has evolved into a trusted alliance that helps our companies move forward more efficiently.”
Lars Goransson, vice president of Worldwide Services Research at IDC, said: “Mid-market companies face similar transformation pressures as large corporations, but with fewer resources. Accenture’s move with Accenture Edge provides a structure designed so that these companies can move faster, more efficiently and more aligned with the partner ecosystem.”
