Palladium Hotel Group, the seventh largest hotel chain in Spain and part of the Matutes Group, has adopted Datarmony’s Datokey system to significantly transform its data monitoring and management processes.
With extensive experience and presence in countries such as Spain, Italy, the Dominican Republic, Mexico, the United States, Jamaica and Brazil, Palladium faces particular challenges in data management due to the complexity and magnitude of its global operations.
Thanks to Datokey, Palladium has managed to significantly increase the security of the monitored data. Before implementing this solution, the detection of some problems could take weeks.” explains Enric Quintero, CEO of Datarmony. And adds: “Now, with Datokey, problems are detected in just 48 hours, allowing for a much faster and more effective response.”
Palladium Hotel Group improves monitoring and security of its data
The system provides great flexibility, allowing alerts to be modified and new monitoring to be added quickly and efficiently. This adaptability is essential in an environment as dynamic as the hotel sector, where conditions can change quickly and it is crucial to be aware of the most important indicators.
“Among Datokey’s notable achievements, Palladium uses it to automate the monitoring of complex key performance indicators (KPIs), which can point to problems in campaign performance, measurement or labeling,” Quintero explains. In addition, the system facilitates the early detection of problems, preventing them from becoming significant obstacles when final reports are presented.
“The Palladium case has been a success for us, since having an adaptable and customized system is essential for new indicators to become the focus of analysis,” concludes the expert in artificial intelligence and data.
The Datokey solution
Datokey was designed to create a predictive system that uses models that are continuously trained with the company’s historical data. In this way, the system compares the expected values of the monitored indicators with their actual values, generating alerts of different severity levels depending on the magnitude of the discrepancy and the frequency of the differences.
“With the implementation of Datokey, Palladium Hotel Group can focus much more on using data to improve its business,” comments Enric Quintero, CEO of Datarmony. He adds: “This is possible because its analysts provide more value by receiving alerts to maintain data quality, instead of constantly monitoring it. This means that time is invested in tasks of greater relevance to the group, even improving response times and detecting errors more quickly.”
“Thanks to Datokey, we have been able to identify problems in our campaigns and gain greater visibility to resolve them more quickly,” says Esther Mari, Analytics & Data Manager at Palladium Hotel Group.
