In the middle of sophistication of digital fraud, Ing has taken a strategic step to protect its customers with the launch of a new functionality in its mobile app: “SOS fraud.” It is an available button in the help section, within the emergency area, which allows the user to immediately block cards, keys and accesses to the minimum suspicion of fraud. All in seconds and without the need for intermediaries.
This service responds to an increasingly frequent reality: the increase in attacks aimed at banking users through social engineering, false called or impersonations. Faced with these scenarios, where time is critical and the emotional factor can cloud decision making, ING offers an automatic and safe response.
A quick response without calls or explanations
The SOS fraud button has been designed to act when it is most needed. “We protect our clients at the time they need it most, without calls or waiting, only with a button,” they stand out from ing. From the moment it is activated, the system blocks any suspicious movement, thus avoiding unauthorized operations. In the event that there is no real risk, the system itself allows access to and continue to operate normally.
The speed, simplicity and autonomy of the process are the main strengths of a tool that places the user in the digital protection center.
Technology centered on digital well -being
With this new function, Ing reinforces its digital security ecosystem, which also includes tools such as “Who calls me?”, A system that allows you to confirm if a phone call really comes from the bank. In addition, the entity keeps a web page open with resources and advice so that any person, whether or not, learn to identify fraud attempts and protect their personal information.
It is a button available in the help section, within the emergency area, which allows the user to immediately block cards, keys and accesses to the minimum suspicion of fraud
Beyond the technical component, this bet is part of a broader vision for building a relationship of trust based on the anticipation of risks and digital education.
Reaction to an environment of growing threats
The development of SOS fraud starts from a clear analysis of the behavior of cybercriminals and the critical points of the user. “There are situations in which nerves do not allow you to think clearly. We want our clients to have an immediate solution at hand,” they say from ing.
These types of initiatives consolidate ING as an entity that not only responds to the digitalization of banking, but accompanies it of effective mechanisms to keep the client safe in an environment increasingly vulnerable to online scams.
