With AI agents becoming an operational reality, companies are looking to overcome a new technological frontier: quantum computing. This emerging technology is based on the principles of quantum mechanics that allows information to be processed simultaneously and more efficiently than classical systems in certain problems. It is beginning to be one of the strategic focuses of companies, especially in fields such as marketing. And, according to a new study by SAS and Coleman Parkes, Marketers and AI: Navigating New Depths, Early adopters of AI agents are leading the transition to this technology.
Maturity in AI
Data from the report reveals that as organizations reach AI maturity, their interest and knowledge of emerging technologies increases. In this way, although only 16% of marketing professionals declare they understand quantum computing, the percentage rises to 49% among those who have already implemented AI agents.
Jorge Zafra, Marketing Director of SAS for Iberia, has assured that “andIn the future, companies will have autonomous AI agents that will collaborate closely with their employees. Together they will be able to generate analytical models, optimization routines or simultaneous recommendations, among other tasks. To make all this possible, is where the enormous computing power that quantum computing provides comes into play.”
AI agents not just for experimenting
Along these lines, those professionals who already work with AI agents are not limited to experimenting with autonomy, but are already building the infrastructure to take the next step: 50% have incorporated quantum computing into their digital or innovation plans, according to data from the study.
In the future, companies will have autonomous AI agents that will collaborate closely with their employees
Additionally, while most marketers see quantum computing as a long-term possibility, the numbers indicate that users adopting AI agents are more ambitious. Of them, 31% predict that the impact of this new technology will be noticed in less than two years and 6% assure that it is already influencing the sector. In contrast, the rest of the respondents, classified between “observers” and “planners”, place the arrival of quantum AI in a longer term.
Different implementation between sectors
One of the data that stands out in the study is that as quantum computing moves from the theoretical to the operational level, different sectors begin to identify the potential of its possible applications. In the case of banking, advanced predictive analysis is emerging as the main opportunity (80%), while in the insurance sector, leaders focus on real-time simulation of the customer journey (69%), or the generation of synthetic data (29%).
The results of the report also indicate that the convergence between AI agents and quantum computing could mark the beginning of a new technological stage in which those companies that are more innovative and committed to this technology will not only optimize processes, but will also be more prepared to take advantage of the transformative potential of quantum AI before anyone else.
