A recent whitepaper published by IDC (IDC InfoBrief), sponsored by Salesforce, analyzes how digital work technologies, powered by agentic AI, are transforming productivity, employment, and economic growth globally.
The report, titled “Voice of the CEO on Digital Labor,” reveals that the digital labor economy will generate a cumulative impact of $13 billion globally by 2030, equivalent to 4.2% of global GDP.
For its part, investment in associated AI technologies will reach $3.34 billion, with an annual growth of 43%. For every dollar invested, organizations will obtain $4.3 in economic return.
According to the study, AI tools allow employees to save up to 40% of daily work time, especially in areas such as IT, marketing and sales. Furthermore, the adoption of these technologies boosts job creation, since 23% of companies have created new positions, compared to 14% that have reduced roles. By 2030, agentic AI systems are expected to take on, on average, 22% of the weekly workload.
Agentforce transforms services
In this context, Salesforce is leading the shift towards the Agentic Enterprise, a new way of operating for companies that combines human experience with AI agents to achieve greater speed, scale and precision. This approach drives an agentic organizational mindset, where collaborative intelligence between humans and machines redefines processes and efficiency.
Since the company introduced Agentforce a little over a year ago, more than 12,500 Salesforce customers around the world have adopted this technology. In Spain, more than 150 companies have begun to implement Agentforce and 30 of them have agents in production. This growth consolidates Salesforce’s role as a benchmark in agentic innovation within the technology sector.
According to Enrique Polo de Lara, SVP and Country Manager of Salesforce Spain, “AI agents will represent a radical transformation in the management models of organizations.” He also adds that “this transformation will be a great driver of economic growth, which is why many Spanish companies and entities are positioning themselves as leaders in terms of adoption and innovation with this agentic technology.”
Many Spanish companies and entities are positioning themselves as leaders in terms of adoption and innovation of agentic technology.
Movistar Plus+ is one of the Spanish companies that has successfully implemented Agentforce to transform its customer service. Following a pilot, in March 2025 they launched a chatbot in their help center that uses Agentforce to respond to queries and incidents based on their knowledge articles, with the ability to escalate complex topics to customer service professionals; expanded functionality in July 2025 to provide answers to sports content leveraging Data Cloud. This case is considered a clear example of the potential of agentic automation applied to customer service.
Other news from Dreamforce 2025
Agentforce provides intelligent answers to issues that, although they may seem simple, occur in a complex ecosystem with more than one million content and ten TV plans, which has allowed Movistar Plus+ to increase its level of service. During the latest edition of Dreamforce, Salesforce announced the general availability of Agentforce 360, culminating a year of transformation that redefines the way of working in the age of AI and reinforces its commitment to the agentic enterprise, as well as its leadership in artificial intelligence, evolving Agentforce from a product to a comprehensive ecosystem of intelligent solutions.
The company has also presented other important new features, such as the next generation Data Cloud, called Data 360, which improves the capabilities of incorporating and managing unstructured data. He has also highlighted the improvements in Slack, which is positioned as the operating system of the agentic company, and Mulesoft Agent Fabric, to improve the organization and orchestration of agents, even when they are from different providers.
In Spain, more than 150 companies have begun to implement Agentforce and 30 of them have agents in production
Alliances continue to be a key element in the development of Salesforce’s business. For this reason, during the last edition of Dreamforce 2025 they had a very prominent role. OpenAI has been strengthened so Agentforce 360 customers can pull customer conversations, sales records, and Tableau visualizations into ChatGPT, where they can ask questions. The company also announced partnerships with Anthropic, Google, AWS and Stripe. All of this is part of a global agentic strategy, aimed at building more efficient, sustainable and connected ecosystems.
