Spain prepares for a cloud revolution. Although it does not yet lead the European rankings for adoption of cloud services, the country is emerging as one of the great protagonists of southern Europe in this area. This is confirmed by the “Cloud Nation 2025 report: Spain in the face of the data challenge”, prepared by Air Group in collaboration with Technological Atlas.
Digital transformation, artificial intelligence and commitments to sustainability are promoting Spanish companies to look more and more towards the cloud as a strategic solution. However, the current reality still shows modest figures. Only 31.65% of companies in Spain hire Cloud services, and more than half of them house less than 25% of their data in public clouds. Despite this, the forecasts are encouraging: an annual compound growth rate (CAGR) is expected from 13.7% to 2026.
“The cloud has become a fundamental pillar for the competitiveness of companies in the digital age. Our study shows that Spain has enormous potential to become a cloud nation, but it is crucial to address the barriers and challenges that still exist to make the most of the opportunities offered by the cloud,” says Raúl Aldo, CEO of Air Group.
A hub under construction
One of the factors that reinforces optimism around the sector is the emerging role of the Iberian Peninsula as the new European Technological Hub. With a capacity of 872 MW in data centers, the region begins to position itself as a strategic enclave for the development of cloud infrastructure, especially in the face of saturation of other traditional markets in the north of the continent.
The report estimates that the Cloud market in Spain could generate 17,000 million dollars in 2027 and reach 22.5 billion in 2029, consolidating the country as leader in southern Europe.
Cloud change drivers
Among the main engines of this growth are the expansion of digital transformation strategies, the rise of generative artificial intelligence and the need to meet sustainability objectives. The cloud allows us to optimize resources and reduce the environmental impact, which makes it a key tool for companies that seek to be more efficient and responsible.
However, the path to generalized adoption is not exempt from obstacles. According to the report, 58% of Spanish companies believe that regulations such as the General Data Protection Regulation (GDPR), the European Directive on Cybersecurity NIS2 or the future artificial intelligence law represent obstacles when defining a clear cloud strategy.
Spain faces the challenge of accelerating its digital transformation and consolidating as a reference in Cloud Computing
To this are added other factors such as the cost of migration (mentioned by 46%of companies), concerns about data security (42%) and the technical complexity of solutions (33%), especially among companies with less experience in digital environments.
The role of technological partners
To overcome these barriers, the report underlines the importance of having technological partners that accompany organizations in their digitalization process. In this sense, companies such as Grupo Aire perform a fundamental role by offering personalized services and comprehensive accompaniment.
“This collaboration not only facilitates the transition to the cloud, but also involves a significant cost savings, which will help the growth of the sector and the improvement of competitiveness and innovation of the Spanish business ecosystem,” concludes Alder.
