The future of the IT channel is experiencing a deep transformation, and Jotelulu wants to be in the center of that change. The Spanish company, known for its Cloud Services platform aimed at computer companies, has presented a new stage in its technological evolution with a clear message: the growth of the sector will depend on how artificial intelligence (AI), security and cloud in the coming years are integrated.
During the second edition of your Jotelulu Summitthe founder and CEO David Amorín He explained an ambitious strategy that seeks not only to consolidate his leadership in Spain, but also open new business opportunities abroad for his technological partners.
The future of the IT channel goes through AI, Security and Cloud
The European technological context is promising: various reports foresee a growth close to 12% of the market until 2030, driven by the digitalization of SMEs and the adoption of solutions based on AI and Cloud. In this scenario, Amorín underlined the role of the IT channel as a key piece of business transformation. “At a time of accelerated growth in the sector, the IT channel has the opportunity to lead the transformation of SME. Our role is to offer a simple, robust and safe platform that allows computer companies to generate more value and benefits, with the integration of these technologies,” he explained.
Jotelulu considers that The cloud is the basis to enable new business and scalability modelsthe security is the pillar of resilience and trustand the The engine of efficiency and competitive differentiation. The combination of these three elements, according to the company, will allow the IT channel to adapt to the new market demands and accelerate the digital maturity of small and medium enterprises.
Amorín stressed the role of the IT channel as a key piece of business transformation. “In a moment of accelerated growth of the sector, the IT channel has the opportunity to lead the transformation of the SME”
News that reinforce the security and resilience of SMEs
As part of its technological road map, Jotelulu has incorporated new functionalities that expand the safety capabilities of its Cloud platform. These innovations, available through their partners, approach SMEs advanced tools that are usually only available to large corporations.
Among the main novelties, the Deployment of multizone architecture in the Madrid regiona habitual model among the great hyperscators and that makes Jotelulu one of the few Spanish suppliers with multiple availability areas by region. This structure improves the continuity of the service and the resilience of the applications housed, minimizing the risks to failures or incidents.
In addition, the company has presented VNF (Virtual Network Firewall)a new functionality that allows customers Choose and integrate any market firewall in its Jotelulu servers. This opens the door to alliances with reference manufacturers such as Fortinet, Watchguard or Ciscoexpanding safety options for end customers.
“We are really proud to be one of the few Spanish cloud suppliers capable of implementing a multizone infrastructure and creating technological products from scratch. We do whatever it takes to support and create value on the channel,” said Amorín during his speech.
A summmit that marks a trend in the Spanish technological ecosystem
He Jotelulu Summit 2025 It has been consolidated as an essential event for the IT channel, combining strategic presentations, innovation presentations and high -level technical sessions. This year, the event has brought together a wide number of partners, suppliers and experts in the sector that analyzed the main trends that will mark the future of the technological market.
Among the participants stood out Data4, Fortinet and Microsoftwhose specialists shared their vision of the evolution of cloud, digital security and the practical application of artificial intelligence in business environments. Attendees agreed that the balance between security, efficiency and sustainability will be key for SMEs to advance their digital transformation without losing competitiveness.
AI and Cloud, growth engines for the IT channel
Jotelulu bets on a strategy that not only seeks to improve technical infrastructure, but also Facilitate commercial growth tools around AI and cloud services. In this sense, the company works on new integrations that allow automate tasks, optimize costs and improve technological resource managementtaking advantage of the predictive and analytical abilities of artificial intelligence.
