Technological innovation plays a relevant role in the tourism sector, one of the main drivers of the economy in Spain and Portugal, where this year a growth of around 10% of tourists is expected, according to a report by ForwardKeys. The tourism sector is a sector in which many sectors and subsectors participate, for example, transport, hospitality, services, hotels, insurance, retail, manufacturing, agencies, among others; therefore, it is very important to analyze it from different perspectives.
In this regard, Kyndryl underlines the importance of technology in improving the tourist experience, optimising operations and ensuring cybersecurity. 25% of the kilometres travelled by passengers worldwide are made by companies that use the company’s technological services.
“Improving the experience of tourists and employees, optimising the supply chain, taking advantage of the potential of AI, having a good security and technological resilience strategy, and ultimately maximising the capabilities of technology as an enabler of business differentiation, are key for companies in this sector to face the present, and above all the future, in the best possible way,” explains Jose Fernández Valor, Partner at Kyndryl Consult Spain and Portugal.
Keys to Sustained Growth in the Tourism Sector
- Differentiation for Competitiveness. Differentiation in the tourism sector is based on improving the customer experience and generating operational efficiencies. Digitizing processes, products and services allows for better interaction with customers and a more personalized and dynamic offer. Integrating services to offer a seamless and frictionless travel experience is crucial. In addition, optimizing the supply chain, transport routes, logistics and predictability in the arrival of cargo and passengers are key areas to stand out from the competition.
The tourism sector, one of the main drivers of the economy in Spain and Portugal
- Potential of AI and Machine Learning. Tourism companies face the challenge of coordinating and optimizing complex processes. Generative AI and machine learning are essential to improve operational efficiency and reduce costs. These include generating optimal routes and schedules, forecasting demand, adjusting prices in real time, integrating commercial channels, optimizing inventory and resources, reducing environmental emissions, and improving interaction with systems. According to a Valoir survey, AI can automate 40% of typical work tasks in this sector. The combination of advanced AI with secure, high-speed connectivity facilitates these innovations.
- Customer Trust and Loyalty. New technologies also play a crucial role in customer trust and loyalty. Digitizing processes with a customer-centric approach allows for personalized and intuitive information consumption. In addition, the sustainability and security of digital identity, personal data and financial information are essential for customer retention. Security breaches can result in customer loss and significant economic and reputational risks. According to a report by Simple Flying, 100% of airlines have launched or will launch major cybersecurity programs by 2024, reflecting the growing importance of protecting information in the sector.
