In 2024, AI has seen significant advances, facilitating its adoption in various sectors such as healthcare, banking, insurance, education, e-commerce, retail and travel. While 2023 was the year of the rise of generative AI and high expectations, McKinsey reports that in 2024, 72% of organizations plan to integrate AI into their operations by 2025, a notable increase compared to 50% last year. former.
Trends in AI 2025
In this context, Wehumans, a digital human solution from the ABAI group, has identified four trends that will define the future of AI in 2025. This year is characterized by significant advances in several key areas, highlighting the evolution of autonomous AI compared with the generative:
- Autonomous AI that operates and makes decisions independently
These AI systems are designed to function and make decisions autonomously in complex environments, thanks to their ability to perceive their environment, learn from their experiences and adapt to new situations without constant human intervention. Gartner predicts that by 2028, one in three enterprise software applications will include AI agents, up from less than 1% in 2024, allowing 15% of daily work decisions to be made autonomously.
- Voice assistants that improve human-machine interaction
Along with the development of autonomous agents, Astute Analytica projects that the global market for voice assistants, AI applications designed to interact with users using voice commands, will grow from 36.6% in 2022 to an expected 46.9% by 2025. It is expected that these systems will continue to evolve towards more natural and empathetic interactions, thanks to improvements in the recognition and adaptation to the user’s emotional tone.
This advance will not only enrich the user experience with more realistic and advanced voices that adapt in real time to the tone and sentiment of the interlocutor, but will also open new opportunities for the integration of these technologies in commercial and personal applications, improving human interaction. -machine more intuitively and effectively.
Key trends include the rise of autonomous AI agents, the improvement of voice assistants, the need for the development of sustainable AI, and Europe’s position as a leader in safe and ethical AI.
- Digital humans at the forefront of conversational AI
According to a study by Emergen Research, digital humans (AI-based avatars) will become a standard in numerous sectors by 2025, achieving a symbiosis between advanced technology and practical applicability in business environments, allowing personalized and valuable interactions. This technology, based on generative AI, natural language processing and 3D visual representation technologies, is positioned at the forefront of innovation in conversational AI, redefining productivity and customer service.
- Development of responsible, socially beneficial and economically viable AI
An analysis in the journal Nature indicates that a generative AI chatbot application that assists 50 call center workers, each serving four customers per hour, can generate about 2,000 tons of carbon dioxide per year. Additionally, water consumption resulting from mass adoption of generative AI can match the annual fluid intake of more than 328 million adults.
Therefore, the goal is to develop and use AI systems that are environmentally responsible, socially beneficial and economically viable in the long term. This includes optimizing energy consumption and reducing the carbon footprint, as well as considering the ethical and social impact of the implementation of this technology.
- Regulation to position Europe as a leader in safe and ethical AI
Finally, AI regulation, especially in Europe with its Artificial Intelligence Regulation, aims to establish standards for the development, deployment and use of AI systems, posing a double challenge: protecting fundamental rights and guaranteeing security. Although some fear that these stricter regulations could slow innovation and reduce technological competitiveness against powers such as the United States and China, they are also likely to set a global standard for transparency and ethics in AI.
In summary, the regulation presents significant challenges for governments and businesses, but also establishes a framework that seeks to encourage responsible innovation, provide regulatory clarity and position Europe as a leader in safe and ethical AI. Despite the obstacles, countries such as Italy and Spain continue to bet heavily on promoting the adoption of AI and lead investment in AI projects with 1,895 million and 1,200 million euros, respectively.
