The business career for taking advantage of artificial intelligence (AI) does not stop accelerating, but the big question remains the same: what real return are companies from those millionaire investments? Nexthink, wanted to answer that issue with the launch of AI Drive, a tool that promises to give light to one of the most persistent shadows around AI: its measurable impact on workers’ productivity and business results.
The AI paradox: high investment, under return
Recent studies, such as the one published by the Massachusetts Institute (MIT), have put a revealing fact on the table: 95% of AI projects are not generating clear business returns. At the same time, almost all technological leaders (96%) believe that generative AI will transform the operation of companies in the coming years. In this scenario of overflowing expectations and diffuse results, AI Drive seeks to give a specific and quantifiable response.
Pedro Bados, CEO and co -founder of Nexthink, summarizes it clearly: “There is a huge gap between the revolutionary potential of the AI and the reality of most companies. Companies have invested billions, but less than half of the employees have the necessary digital skill to adapt to new tools and this is stopping productivity earnings.”
The manager also warns that “employees feel frustrated and management teams need answers to basic questions about how AI tools are being used in the organization, where time is saving and what measurable benefits they contribute to the business.”
Ai Drive, a tool that promises to give light to one of the most persistent shadows around AI: its measurable impact on workers’ productivity and business results.
What contributes Ai Drive
Nexthink’s proposal is not limited to registering use statistics. AI Drive offers an integral analysis that combines four pillars: visibility, use, guidance and measurement.
- Visibility: Companies access a complete map of all the tools of the IA deployed in the organization, which avoids blind points and facilitates governance.
- Use: Identify how employees interact with AI and what use cases generate more value.
- Orientation: It allows to guide workers to adopt good practices and gain confidence in the use of these technologies.
- Measurement: Translate the AI activity into investment return indicators (ROI) thanks to command tables designed for managers.
This approach allows companies not only to know if their employees are using tools such as Chatgpt, Gemini, Copilot or Claude, but also to measure the impact of applications integrated in the workplace such as Microsoft 365 Copilot, Salesforce Einstein, Servicenow or Workday, in addition to the personalized solutions developed internally.
Comparison with more than 1,000 companies
One of the most striking functionalities is the possibility that each organization can be compared with a base of more than 1,000 companies around the world. In this way, it is easier to detect if you are at the forefront of obtaining the value of the AI or, on the contrary, lagging with respect to the competition.
AI Drive, in addition, is offered without additional cost to Nexthink customers who already use the Workplace Experience module of the Infinity platform, which reinforces its vocation to become a standard for measurement of the digital experience linked to AI.
Of productivity frustration
The lack of digital skills is, according to Nexthink, one of the main brakes so that the deployment of its potential. In fact, only 47% of employees are prepared to adapt to these tools. From the information collected to Drive, companies can design training, support or internal communication strategies that help overcome those adoption barriers.
The objective is not only to measure, but to generate trust and transform the perception that workers have of these technologies. “It’s not about stopping the AI, but making it sustainable,” he emphasizes Bados. “Organizations that measure and direct AI will not only resist change; they will also define the next era of transformation.”
