Artificial intelligence (AI) with purpose has been one of the great axes of the 39th Meeting of the Digital Economy and Telecommunications of Ametic, a forum that every year brings together business and technological leaders to mark the digital agenda in Spain. In this edition, the conversation focused on how to apply AI in a responsible way, with real impact on the competitiveness of organizations and social welfare.
AI and common sense in digital strategy
The meeting, held under the motto “Digitalization, Competitiveness and Social Impact. The Great Equation”, stressed the importance of linking technological innovation with clear and measurable objectives. VASS, reinforced its commitment to this vision, defending that the adoption of new tools should always be made under utility and sustainability criteria.
Miguel Ángel Ariza, Managing Director of Vass Iberia & South Latam, intervened at the round table “Ia with purpose: profitability, competitiveness and social welfare”, together with representatives of Microsoft, Neoris and the Secretariat of State of Digitalization and Ia. The debate put issues such as the talent deficit, the need for human supervision in AI models and the challenge of integrating a diverse workforce.
Vass bets on technology with purpose and the responsible in Santander
“We have to retrace our workforce to perform tasks of greater value and automate the rest, but we cannot forget that not all people are digital native. We must supervise each model to make it accessible and the digital gap does not leave anyone behind,” Ariza said during his speech.
The challenges to climb artificial intelligence
Beyond social reflection, experts agreed that the future of AI in Spain will depend on several factors: to have a cloud robust infrastructure, guarantee the quality and safety of the data, align technology with the business strategy and establish mechanisms that ensure responsible use of artificial intelligence. The sovereignty of the data emerged as a key aspect to maintain competitiveness in an increasingly demanding global scenario.
Innovation with real impact
The debate concluded with a common idea: technology alone is not enough. The true value is how it is integrated into the processes, how the work transforms and how it generates tangible benefits for both organizations and society. Vass defended a clear approach: applied innovation with purpose, capable of optimizing resources, improving efficiency and producing results that transcend technological novelty to become high -impact solutions.
