Under the motto “Data & AI Trust Converge for the Agentic Era”, the company Veeam has held a new edition of its VeeamON Tour event in Madrid, where it has presented its latest solutions, focusing on the need to adopt a unified approach to protect data, identities and operations in hybrid, multicloud and SaaS environments. Throughout the day, the company shared its vision on data resilience, security for AI-driven systems and recovery from incidents in increasingly automated and complex architectures.
After years leading the backup and data protection market, Veeam believes that the emergence of artificial intelligence is driving a new technological transformation in organizations. The company maintains that the mass adoption of AI-based systems requires a different approach to information management, where resilience, governance and trust in data take on a strategic role.
Santiago Campuzano, senior director of Iberia at Veeam, explained to the media that the sector is going through a new stage marked by the convergence between data and artificial intelligence. “First we lived in the era of backup and recovery, then came cyber resilience driven by ransomware and cyber threats, and now we are in the era of AI, where data fuels intelligence and automation operates at scale,” he noted.
According to Campuzano, the current challenge is no longer limited to protecting information from external threats, but rather ensuring that the data used by AI models is reliable, properly governed, and meets regulatory requirements. In this sense, he highlighted that many organizations are already deploying agentic AI projects, a trend that requires controlling not only the data, but also the agents that access it and the actions they perform on corporate information.
Veeam’s strategy involves evolving from a company focused on backup to a provider specialized in data resilience and trust for AI environments. “Data is now the point of control, and without trust in its integrity, availability and security, AI results cannot be trusted,” Campuzano said. For the manager, the ability to guarantee the recovery of information in the event of cybersecurity incidents places Veeam in a privileged position to accompany companies in this new technological stage.
Unified data, identity and operations management
The company’s vision is supported by a platform that seeks to offer unified management of data, identities and distributed operations in hybrid, multicloud and SaaS infrastructures. The goal is to provide visibility over the entire information lifecycle and facilitate regulatory compliance in increasingly complex environments.
In this area, Víctor Pérez, Iberia Presales Manager of Veeam, highlighted that artificial intelligence is forcing us to rethink the traditional concept of resilience. “Data alone is not enough; you also need to understand the associated relationships, identities and accesses to have complete context,” he explained.
To respond to this challenge, the company is committed to a centralized console capable of discovering assets, monitoring heterogeneous environments and integrating protection and compliance policies. According to Pérez, organizations currently manage very diverse infrastructures with multiple data sources, which is why it is essential to have a unified vision that allows problems to be quickly located and the affected information to be accurately recovered.
The arrival of the new AI agents
Among the innovations presented during VeeamON Tour Madrid, several AI agents designed to automate tasks related to governance and regulatory compliance stand out. Among them is the Consent Agent, aimed at managing consents; the DSR Agent, intended to automate requests related to the rights of data subjects; and the Assessment Agent, capable of generating documentation and regulatory evaluations automatically.
These tools reflect one of the main trends identified by the company: using intelligent agents to monitor and control other automated systems. “Many of the capabilities that a person performs today can be transferred to agents who operate at high speed to supervise processes and reduce risks,” said Pérez.
«We are in the era of AI, where data feeds intelligence and automation operates on a large scale,” says Santiago Campuzano.
In addition to strengthening data protection and recovery, Veeam also incorporates functionality to identify obsolete or unused information, helping organizations reduce storage costs and minimize risks associated with unnecessary data retention.
Veeam ProPartner Awards 2025 Winners
Along with technological innovation, the event also highlighted the relevance of the partner ecosystem in the company’s growth strategy. Santiago Pérez, channel director for Iberia at Veeam, highlighted that 2025 has been a year of transformation marked by a growing volume of information and the need to apply governance mechanisms that allow data to be used safely and efficiently.
In this context, Veeam once again awarded the ProPartner Awards, awards that recognize partners who have stood out for their contribution to business development and the implementation of resilience and data protection solutions in Spain.
Among the winners of this edition are ContecNow, recognized for the highest growth of the year; SEIDOR, for the most relevant project; RICOH, as main reseller; and ARROW ECS, as distributor of the year. V-Valley Advanced Solutions, Econocom, SoftwareOne, Ilitia Systems, SCC and Visiotic Soluciones were also distinguished in different categories related to growth, cloud services, marketing and innovation.
“The ProPartner Awards 2025 recognize those partners who go above and beyond to help customers build trust in their data and the AI-powered services that depend on it,” said Santiago Pérez. The executive also highlighted that Veeam’s partner network has played a critical role in helping organizations recover faster from cybersecurity incidents, strengthen regulatory compliance and modernize data protection in hybrid, multicloud and SaaS environments.
Through its ProPartner program, the company provides training, certification, joint marketing actions and access to technological innovation to drive the growth of its partners. An ecosystem that Veeam considers essential to extend its proposition of data resilience and trust in AI at a time when organizations seek to maximize the value of artificial intelligence without compromising information security or governance.
