As they have increased the expectations of digital consumers in terms Importance for organizations. These are software platforms designed to allow companies to create, manage and optimize integrated and personalized digital experiences for their users through different channels and devices.
The integration of AI has not only enhanced the abilities of DXP, but is transforming these platforms into tools to create highly personalized experiences. Lifeferay experts, providing a cloud -based digital experience platform that for 20 years has helped companies and organizations to create personalized digital experiences, have identified some trends that will increasingly characterize the development of DXP platforms in the coming months :
The investment in Low-Code will democratize innovation
The low-code is not only a trend, but a strategic pillar of digital transformation. Thanks to intuitive tools and functionalities of “drag and release”, innovation is not only in the hands of IT teams, but can be led by each department of the company. “Citizen Developers”, that is, professionals who have no technical knowledge, have the capacity to create and customize digital solutions, addressing specific needs autonomously and reducing their dependence on the IT department. This approach simplifies and makes complex processes more accessible, involving the entire organization in the path of digital transformation. The democratization of IT processes does not only distribute tools, but to create an inclusive business culture where each voice can boost innovation and accelerate change.
Data integration will be fundamental in hyperpersonalization
Many companies face a common obstacle: data silos. The fragmented management of the data between the different departments leads to a partial vision of the information, hindering collaboration, slowing down the processes and limiting the organization’s ability to quickly adapt to market changes. To overcome these barriers, it is essential to adopt a DXP designed to integrate without difficulty with existing systems. A flexible digital experience platform, equipped with advanced tools and API generators, can connect the systems more quickly, knock down the silos and simplify data processing from different sources. Only with well -connected and accessible data, organizations can really take the way to hyperpersonalization and respond with agility to market needs.
A flexible digital experience platform can connect the systems more quickly, knock down the silos and simplify data processing
Real -time analysis will boost specific solutions
The speed with which the data into useful information is transformed defines the market position of a company. It is not just about speed, but about the ability to recognize the new needs of the user (and market) first and to customize their offer. Real -time data processing, which includes the collection, processing and data analysis as they are generated, guarantees that the information remains updated and highly usable. This capacity will be increasingly fundamental, since it allows companies to interact and respond to customers without delays.
Increasingly sophisticated artificial intelligence and automation
DXP should be able to integrate different AI models to offer more precise and predictive experiences, based on user behaviors and preferences, and to automate workflows. The generative AI will further boost the creation of personalized experiences, with a better use of real -time data to quickly react to changes in user preferences, thus improving the ability to respond to experiences.
Users will trust the generative the AI attendees
The digital user is a person who wants to act autonomously, with the assistance of a human operator in case of necessity and, increasingly, of a virtual assistant. It is changing the modality of assistance requested by users, which are more
Componable and Headless architectures will provide facilitated omnichannel
The essence of componable architecture lies in its modularity. This capacity guarantees that companies are not obliged to adapt to technology; On the contrary, it is technology that must adapt to its specific operational needs. A componable architecture allows to replace, integrate or add any technology, including consolidated legacy systems and tools. The adoption of cloud-based approaches, Low-Code/No-Code development and integration between Legacy technologies will help unlock the innovation of companies, making them more agile and reactive in a dynamic market panorama, ensuring that they remain competitive and capable of satisfying the expectations of customers constantly evolving. A componable approach and Headless architectures will be fundamental to offer scalable and flexible experiences in multiple channels.
