The consulting firm specialized in digital transformation with a focus on sustainability and circular economy, Avvale, has appointed Guillermo Truan as the new Managing Director in Spain within its growth strategy in our country.
His incorporation occurs at a time of consolidation for the company, especially in the Spanish market, where Avvale has strengthened its presence in large organizations and continues to develop capabilities around business platforms and cloud environments, supported by a team of more than 750 professionals.
Investment and commitment to talent
At a global level, the group maintains a solid international presence, strengthening its capacity to invest in talent, its own solutions and technological specialization.
In this context, Truan takes on the challenge of providing greater sector focus and strategic coherence, aligning the company’s capabilities with the real demands of sectors such as energy, industry, financial services, consumption or the public sector.
Its priority will be to consolidate a model based on continuous customer support, combining cloud platforms, data and artificial intelligence with execution aimed at operational impact.
Return and efficiency requirement
The technology market is going through a stage of greater demand in terms of return and efficiency. Organizations demand partners capable of understanding their business and translating leading platforms such as SAP and Microsoft into real operational improvements, with measurable impact in increasingly shorter time frames.
Guillermo Truan has a solid track record in digital transformation and business development, with experience in the deployment of leading business platforms and in the practical application of data and artificial intelligence aimed at process improvement and decision making. Throughout his career he has worked with companies in strategic sectors, leading complex and high-impact transformation projects.
In the words of Guillermo Truan: “The market is more demanding than ever. Technology is no longer differential by itself; what makes the difference is the ability to ground it in real processes and generate measurable impact on the business. We want Avvale to be perceived as a partner that accompanies its clients over time and helps them operate their business better, not just implement solutions.”
Guillermo Truan takes on the challenge of providing greater sectoral focus and strategic coherence
By 2026, the company is committed to “growing better, not just growing more”, reinforcing customer proximity, sector knowledge and recurring services. The objective is to consolidate Avvale as a trusted strategic partner, with focus, criteria and real execution capacity.
“We want to continue growing meaningfully, strengthening our team and building long-term relationships with clients and partners,” concludes Truan.
