Liferay announces the beta availability of its long-awaited Liferay SEO & AEO Studio tool, a new solution that offers marketing teams a centralized environment from which to monitor and optimize the performance of their websites. The tool allows you to improve visibility both in traditional search engines and in new response engines powered by artificial intelligence.
Until now, content teams used to depend on different external tools to identify the aspects that they needed to correct or improve on their web pages. Subsequently, they had to pass the results to administrators and developers, in charge of implementing configuration changes or modifying templates. This process involved, in many cases, waiting for the next release cycle for improvements to become available.
Monitoring, analysis, and resolution of incidents
Added to this complexity is a new challenge for marketing managers: making their content visible and relevant not only in traditional search engines, but also in AI assistants and agents. To respond to this need, Liferay SEO & AEO Studio integrates monitoring, analysis and resolution of SEO and response engine optimization issues in a single tool.
Liferay SEO & AEO Studio continuously analyzes websites to detect possible problems that may affect their SEO positioning. These include errors in page metadata (such as missing or incorrect titles, descriptions, or canonical URLs), indexing and crawling issues, blocks in robots.txt files, bugs in sitemaps, and access restrictions for AI crawlers.
The solution also identifies aspects that can limit the visibility of content in artificial intelligence-based response engines, such as the absence of summaries or FAQ sections, as well as the use of imprecise or hesitant language that makes it difficult for AI models to select and cite information.
This gives marketing teams a single environment from which to monitor the status of SEO, identify areas that require attention, and improve the organization’s digital presence across search channels.
Corrections assisted by artificial intelligence
Another feature of Liferay SEO & AEO Studio is the incorporation of an AI assistant capable of proposing and executing improvements. Among its possibilities are the generation of meta descriptions, the suggestion of titles, the structuring of frequently asked questions sections and the resolution of common technical incidents, such as defective redirect chains or errors in the sitemap files.
These corrections can be made at both the page and content or template level. Additionally, changes can be applied individually or in bulk, making it easier to manage SEO tasks and reducing the time needed to optimize websites.
All modifications are integrated into Liferay DXP workflows and version control mechanisms. This maintains human oversight and ensures that changes are reviewed and approved before final publication.
Monitoring the activity of AI trackers
The new tool also expands the reach of traditional SEO solutions by monitoring mentions generated by artificial intelligence and the activity of crawlers that access web content.
Liferay SEO & AEO Studio also centralizes information from Google Search Console, PageSpeed Insights and Liferay Data Platform
This information allows marketers to better understand how AI systems interact with their pages and identify opportunities to improve their visibility. To do this, it incorporates analysis and recommendations related to response engine optimization (AEO) and generative engine optimization (GEO), two disciplines that are gaining prominence in digital positioning strategies.
Liferay SEO & AEO Studio also centralizes information from Google Search Console, PageSpeed Insights and Liferay Data Platform. The integration of these sources allows you to consult different indicators on website performance, SEO positioning and user experience in the same space, without having to switch between independent tools.
“Until now, content managers had to collect data in multiple external tools and report failures to developers and administrators. That often meant waiting for a deployment cycle to see the changes applied to the website,” explains Julia Molano, director of Product Management at Liferay. «Liferay SEO & AEO Studio concentrates this entire cycle, from problem detection to resolution, in a single point. Thus, marketing teams can optimize their presence in search engines and AI assistants directly and without wasting time.
Liferay SEO & AEO Studio is now available in beta and is scheduled for general availability in Q1 2027.
