Getronics has presented Gero, his latest advance in Digital Tourism oriented innovation. It is a virtual butler based on generative artificial intelligence, designed to improve the experience of guests in hotels through a natural and constant interaction, available 24 hours a day.
Thanks to their total integration with the internal systems of the establishments, Gero allows customers to perform multiple efforts without human intermediation: from reserve the spa or request the room service to adjust the temperature or lighting of their stay with a simple voice command. Its autonomous functioning and its ability to customize attention mark a new standard in the sector.
“Gero adds to other specific solutions for the sector that we have developed with the objective that customer service is as comfortable, fast and efficient as possible. With this new solution, we want to completely transform the experience of guests,” says Joan Marter, commercial director of the private sector in Getronics.
The technology company is committed to artificial automation and intelligence to transform customer service into the tourism sector
Gero’s launch responds to a growing need of the hotel sector for offering more fluid, personalized and friction -free experiences. In Marter’s words, “we talk about competitiveness, sustainability and excellence in the service”, in a country like Spain, a worldwide reference in tourism and with a growing demand for digital innovation.
Traveler’s service technology
The new assistant is integrated into a broader ecosystem of solutions developed by Getronics for tourism: from auto check-in platforms to room automation systems, through unified communication tools and custom app development. This technological offer is oriented not only to hotels, but also airlines, museums, thematic parks and reserve platforms.
With Gero, the company takes another step in its commitment to digitally transform the tourism industry, offering personalized attention, without waiting or time limitations, and focused on improving each stage of the customer trip.
