Salesforce has presented the new Agentforce platform, at its Agentforce World Tour Madrid event, in the WAH space at IFEMA. This AI service allows companies to create autonomous agents or customize pre-built agents that not only generate content or make suggestions, but can also execute actions within a specific scope.
One of the highlights of the event was the opportunity for attendees to create their own intelligent agents. Salesforce customers were able to see how, in just 20 minutes and without the need for prior programming knowledge, it is possible to generate agents that automatically provide responses and perform actions such as managing appointment changes or reservations, among many other functionalities.
“Agentforce responds to the demands of companies that want to compete in a constantly evolving market.. Companies face challenges of productivity, efficiency and scalability of their operations in the face of increasing expectations from their customers. The automation of actions, relieving staff of the most repetitive tasks with little added value, is the answer”explains Enrique Polo de Lara, Senior Vice President and Country Manager of Salesforce in Spain.
Agentforce, autonomous agents with AI
During the event, various use cases and customer approaches to AI were presented. In the main conference, Alexandre García Cifuentes, Head of CRM and Marketing Automation at Iberia, explained the advances in customer service thanks to AI and the future perspectives of this technology.
In a session dedicated to success stories, Javier Sánchez, Chief Technology Officer of AEDAS Homes, presented the first use of Agentforce in the real estate developer. AEDAS Homes is implementing an autonomous agent to respond to queries from potential clients about real estate projects and coordinate visits to the point of sale, which allows salespeople to prepare visits more quickly and in a personalized way, freeing them from administrative tasks.
More than 1,200 attendees, including Salesforce clients and partners, have met at IFEMA’s WAH space to learn, first-hand, the most efficient, fastest and easiest way to take advantage of the full potential of AI thanks to Agentforce
Trust in AI by consumers and employees is on the rise. According to Salesforce’s State of the AI Connected Customer report, AI is helping to strengthen brands. More than half of Spanish consumers believe that advances in AI make trust even more important. With the rise of autonomous AI agents, companies have real opportunities to win back consumers in upcoming shopping campaigns, especially among Generation Z, where up to 20% of buyers feel comfortable with the support of an agent autonomous.
This data is relevant as companies face a difficult holiday shopping season due to loss of consumer trust in brands. There is no room for error in the use of AI, especially considering that more than $200 billion in online sales globally will be influenced by AI this holiday season.
Additionally, Slack’s Workforce Index shows that AI adoption is increasing in Spain, with 48% of workers excited about the prospect of AI replacing some tasks. Although business leaders highlight the urgency of leveraging the technology, global AI adoption rates have plateaued over the past three months, dropping from 32% to 36%.
