From now on, Caixabank customers can obtain information about financial products and services in a way as natural as sending a WhatsApp message. No menus, without complex navigation: just asking. This is the new conversational agent with generative artificial intelligence that the entity has begun to deploy in its app, and that represents a new stage in the use of AI in the consumption bank.
This system has been developed on the basis of advanced language models (LLM), similar to those that use platforms such as Chatgpt, but specifically trained to understand the Catalog and the CaixaBank services. The objective: to facilitate that anyone, without the need for technical or banking knowledge, can explore the entity’s offer with everyday language.
What distinguishes this agent is not only its ability to talk, but the precision with which it interprets the questions and offers answers adapted to the context. For now, the assistant focuses on helping users to know the different savings, investment, financing or insurance products, although it is expected that in future versions more complex actions can be carried out.
“We want access to financial information to be more intuitive than ever,” they say from the entity. “The assistant is able to explain, for example, what differences there are between several types of mortgage or what requirements a specific card has, and does so in seconds.”
The entity launches a conversational agent that allows you to discover financial products with a simple question, marking one more step towards custom bank
A pioneering development in the sector
Caixabank has been one of the first entities in Spain to apply generative to real cases and in production environments. The bet is not new: since 2018, the bank has a technological development center specialized in artificial intelligence, and has recently announced the creation of a specific division to climb these technologies to all areas of the group.
This project has worked technical and business teams to guarantee not only technical quality, but also the safety and transparency of the system. The agent does not store personal data or perform operations, and all responses go through validation filters that avoid wrong errors or interpretations.
What’s coming: Operations and Advanced Attention
Although in this first phase the assistant has an informative approach, CaixaBank does not hide that the ambition is greater. In the future, it is expected to accompany the client in more complex processes, such as the hiring of products or the resolution of incidents, which would open the door to a bank experience fully assisted by AI.
The deployment is being carried out progressively in the CaixaBank app, initially for a small group of users, with the aim of adjusting the assistant’s behavior before its general expansion. With this initiative, the entity reinforces its position as one of the most innovative in the use of artificial intelligence in the European financial system.
