Artificial intelligence (AI) has ceased to be an experiment to become a strategic demand. This was one of the central ideas that Dell Technologies, Ricoh and Nvidia shared during an event held in Barcelona with the participation of more than 160 representatives of Spanish companies. At a time when technology has already demonstrated its transformative capacity, the experts’ message was clear: the time has come to take the projects to real production and generate value for the business.
“In 2022 it was about understanding AI, in 2023 and early 2024 the first tests were held. Now it is time to display it on a scale,” said Oscar Rivas, Dell’s presale director in Spain. An evolution that, he stressed, must be accompanied by a clear strategy, focused on results, which addresses not only technology but also culture, talent and internal processes.
According to a study promoted by Dell in several European countries, 82% of organizations are opting for hybrid models to develop their AI projects. This implies combining public and private clouds, or relying on co-location facilities to optimize regulatory performance and compliance. However, obstacles are not minor: technical complexity, the shortage of specialized profiles, initial costs and regulatory demands (especially in the EU) are recurring barriers that companies must overcome.
From the theory to the competitive advantage
The experts agreed that the success of AI depends more on the strategic vision than on algorithms. The key is to identify specific use cases that generate a rapid and measurable impact, with the return of clear investment. “The concept of concept is over and the results are already on the table. Now the focus must be climbing and turning that potential into a competitive advantage,” Rivas said.
Dell presented its “Factory” approach, a proposal designed to accompany the client from design to the final deployment, combining own hardware with NVIDIA solutions and a layer of services offered by partners such as Ricoh. “A company can advance from the proof of concept to productive in a matter of days,” he said.
AI: Technology, but also accompaniment
Ricoh, as Dell strategic partner (within the exclusive Titanium Black group), also focused on the need to address AI as a comprehensive project. “It is not just about installing technology. AI needs robust infrastructure, quality data, solid safety and processes aligned with the business objectives,” said Raúl Coria, director of strategic alliances and business development of Ricoh Spain.
For Coria, one of the greatest mistakes that companies can make is to try to travel this solo path: “This technology will transform all companies, but the path to an organization driven by AI is not a challenge that they must face without accompaniment.”
Madrid, next stop
The three companies will put the focus on artificial intelligence on October 1, in a new meeting that will be held in the Loom Azca space in Madrid. The appointment will bring companies from all sectors interested in turning AI a real asset for your business. Beyond the enthusiasm for technology, the slogan will be the same: strategy, impact and scalability. Because the future, according to Dell, Ricoh and Nvidia, is no longer measured in pilot tests, but in results.
