The universe of anime and streaming content has become a new entrance door for malware. According to a recent Kaspersky report, between the second quarter of 2024 and the first of 2025, there have been more than 250,000 computer attack attempts such as popular anime, streaming platforms and other favorite entertainment formats among young people. This strategy, especially aimed at generation Z, reveals how emotional affinity with characters and stories can become a safety risk.
The study detected that emblematic titles such as Naruto, One Piece either Demon Slayer They have been used as a decoy to spread malicious or unwanted files. Narutodespite its longevity, he headed the list with more than 114,000 attack attempts. They follow him Demon Slayerwith more than 44,000, and Attack on Titanwith almost 40,000. In many cases, cybercounts simulate “filtered scenes” or “anticipated access” to episodes, appealing to fans’ passion.
“As the entertainment world continues to evolve, so do the tactics used by cybercriminals to exploit popular content … From dear anime to box office successes, scammers have found new ways to take advantage of the affinity of generation Z for digital culture,” warns Vasily Kolesnikov, Kaspersky security expert.
Beyond the anime: “Shrek”, “Twilight” and Netflix are also in the sights
The attacks are not limited to the Japanese animation genre. Kaspersky also identified more than 43,000 digital infection attempts related to films and series that enjoy a faithful base among the youngest, such as Shrek, Stranger Things either Twilight. Only Shrek He concentrated more than 36,000 attacks, with an especially high rebound in March 2025, coinciding with a renewed interest in social networks.
More than 250,000 attempts in one year: the favorite titles of the anime, turned into hook
In parallel, cybercriminals have begun to directly exploit the name of streaming platforms. Netflix is ​​positioned as the most affected, with more than 85,000 related attack attempts, mainly through phishing pages that imitate its interface and fraudulent emails. In total, 96,000 attacks linked to platforms such as Amazon Prime Video, Disney+, HBO Max or Apple TV+have been detected.
“Case 404”: A video game to form cyberdetectives among the youngest
Given this panorama, Kaspersky has decided to strengthen digital education with an approach adapted to the interests of generation Z. Its new initiative, Case 404It is an interactive online game that transforms the user into a digital crimes investigator. Through different fictitious cases inspired by real threats, players learn to recognize warning signs and make safe decisions on the Internet.
With this playful proposal, the company seeks to create a learning experience that resonates with the digital lifestyle of generation Z, while promoting good cybersecurity practices. As an additional incentive, those who complete the game receive a discount on the subscription to Kaspersky Premium.
The background message is clear: in a world where threats hide behind our digital passions, being well informed is the first line of defense.
