Orange, part of the MASORANGE Group, has entered into a strategic agreement with Real Madrid, designating itself as the new “Real Madrid Telecommunications Partner” for the next three seasons.
This agreement, made official by Emilio Butragueño, Director of Institutional Relations at Real Madrid, and Germán López, General Director of Operations at MASORANGE, makes the company the official telecommunications partner at national level for the men’s and women’s football teams of Real Madrid.
MASORANGE’s Chief Operating Officer, Germán López, expressed his pride in the signing of this partnership “between two leading brands that share the same attitude and conviction about the potential of technology to elevate the football experience of the future. MASORANGE’s aim is to be a leader in customer satisfaction and football is a social bond around which many of the relationships and conversations are built today, so for us it is a fundamental activity and content to generate valuable experiences for our customers.”
Orange and Real Madrid
This agreement between Real Madrid and Orange includes image and hospitality rights, linked to the first teams and their players, and also in the Stadium, with a prominent presence both in the usual supports and in the new spaces. Among them, the 360º LED halo that continuously crowns the upper area of the white coliseum stands out, and which constitutes one of the most distinctive emblems of the renovated Santiago Bernabéu.
Orange reaches a strategic agreement with Real Madrid to become the club’s new telecommunications partner
In addition, Orange and Real Madrid will collaborate on marketing and advertising actions linked to the club’s various communication channels, such as the Real Madrid TV channel, the magazine “Hala Madrid”, the newsletter sent periodically to fans and members or the “Madridista” loyalty programme. In addition, both entities will develop other activities to engage with fans through campaigns on social networks.
Furthermore, Orange will put its leadership in 5G/5G+ mobile connectivity at the service of Real Madrid by becoming the mobile communications provider for all its employees and developing projects to optimise the experience of its customers during events taking place at the club’s stadium.
