Yesterday, Madrid’s Reina Sofía Museum hosted a new edition of Ignite On Tour Madrid 2026, Palo Alto Networks’ flagship event that tours different capitals around the world to address some of the great challenges that define the current technological and cybersecurity agenda.
During the day, the company focused on issues of maximum impact such as quantum computing, the advance of generative and agentic AI, the geopolitical situation or the role of the supply chain as a key attack vector.
The meeting addressed some of the main current challenges in the sector, such as protecting the life cycle of AI against threats such as ‘prompt injection’ or model exfiltration, security in multicloud environments, identity management or the risks associated with the deployment of autonomous AI agents.
After the opening by Marc Sarrias, Country Manager of Palo Alto Networks in Iberia and Jordi Botifoll, Vice President for EMEA South of Palo Alto Networks, who analyzed how the company’s platform strategy and Precision AI are transforming the resilience of Spanish companies in 2026, it was the turn of Helmut Reisinger, CEO for EMEA of Palo Alto Networks, who assured that cybersecurity has become a matter of business resilience, in a marked context. by geopolitics, the acceleration of artificial intelligence and the explosion of automated attacks.
Reisinger believes that digital transformation has multiplied both opportunities and risks, and that today the security of data and business is conditioned by a “polycrisis” scenario. In this framework, he placed resilience as the great concern of managers, even above other technological or market factors.
The central axis focused on Artificial Intelligence. For the top manager of the multinational in EMEA, «AI is changing the equation of defense and attack at the same time. In this sense, at Palo Alto Networks we have been working with machine learning since 2014 and now we are promoting a strategy in which security must be in real time, highly automated and supported by artificial intelligence, because attackers are already using it and the rate of exploitation of vulnerabilities has skyrocketed.
“Platformization” as answers
Reisinger argued that cybersecurity, today, must be understood above all as a data problem. He explained that the key is not only to detect incidents, but to have the maximum possible context to interpret them accurately. The more telemetry that is collected from endpoints, networks, identities, applications and cloud environments, the more ability there is to distinguish a real threat from a simple alert or operational noise. From that premise, he defended “modular platformization as a response to the technological dispersion suffered by many organizations.” Its proposal involves integrating areas such as network, cloud, identity and security operations into a single architecture, with the aim of simplifying management, accelerating response and strengthening resilience.
In his speech he gave several examples of clients and use cases in Spain and Europe to illustrate this idea. He cited simplification processes in administrations and large companies, improvements in remediation times and productivity of SOC teams, and closed with a clear conclusion: the combination of “best of breed” and platform not only reduces complexity, but also increases the resilience of organizations in the face of an increasingly faster and more sophisticated threat.
