At a time when artificial intelligence is increasingly integrated into business and regulatory processes, PWC Spain has decided to advance market demands with the launch of Assurance for AI. This new offer is positioned as the first in the sector to provide an independent audit framework for AI systems, in line with the main international regulations and standards. Its objective: to guarantee that the use of artificial intelligence by companies and organizations is transparent, responsible and verifiable.
An integral solution for the regulatory challenges of AI
The package Assurance for AI It is not a single solution, but a modular proposal that covers the entire life cycle of the AI system: from the evaluation of the design of its governance to an integral technical and ethical audit. It is specially designed for organizations that are already using AI productively and need to ensure compliance with regulations such as the new Artificial Intelligence Law of the European Unionthe norm ISO 42001or specific sectoral demands.
In a context where Generative And automated decision systems gain weight in critical environments, such as finance, health or public administration, PWC bets on an approach that combines regulatory supervision, technological maturity and evaluation of reputational risks.
“AI needs confidence. And trust, transparency”
According to José Carlos Álvarez Paraloleading digital audit partner in PWC, the true value of this initiative is in the confidence that can generate between companies, auditors and third parties. “AI needs confidence, and trust, transparency. With our offer, we combine both aspects: technology, regulation and specific applications to help companies gain the confidence of their interest groups, and their auditors, while guaranteeing regulatory certainty”, He says.
For its part, Tamer DauvtChief Digital & Ai Officer of PWC Spain, emphasizes that «With Assurance for AI, companies can use AI transparent, responsible and verifiable way«. In an environment where decisions based on AI can have a direct impact on fundamental rights, traceability and explainability become strategic assets.
Governance and compliance as pillars of the ethical deployment of AI
PWC’s proposal is aligned with the global trend towards a Audited and governed. In this sense, Assurance for AI It acts as a catalyst for good practices, helping companies demonstrate their commitment to digital ethics, data protection and mitigation of algorithmic biases. From the technical point of view, the service allows to identify vulnerabilities in models, evaluate robustness against attacks or analyze the quality of the data that feed the AI systems.
In addition, it facilitates the preparation against regulatory inspections or requirements of third parties, positioning companies as responsible actors within the digital ecosystem.
